Feeds

Non-Flash video surges onto the web

Maniacal chuckling at One Infinite Loop

Boost IT visibility and business value

Steve Jobs is one-quarter of the way to victory in his increasingly heated take-no-prisoners assault on Adobe Flash.

According to a survey conducted by video aggregator MeFeedia, 26 per cent of all web video is now available for playback with the HTML5 <video> tag and the H.264 codec. That means that 26 per cent of web video is now viewable on the iPhone/Pod/Pad. And, of course, Steve Jobs asserts that it's the most important 26 per cent.

MeFeedia's CEO Frank Sinton tells The Reg that the survey was a large one, of content from over 30,000 sources. Sites in the MeFeedia Video Index include Hulu, YouTube, Vimeo and DailyMotion, plus music videos from Vevo and MTV, and news from AP, ABC, CBS, and CNN.

We'll call that a data set comprehensive enough to make an acceptably accurate ballpark estimate of web-video encoding practices.

Although Adobe Flash can act as an envelope for H.264-encoded video content, that content can't be viewed on devices that don't support Flash - say, Apple's iPhone/Pod/Pad - even though those devices can decode H.264 video when it's presented by HTML5.

Optimistic Adobe execs might come to the conclusion that their Flash glass is a hefty 74 per cent full and a mere 26 per cent empty, but the trend line is not in their favor: when MeFeedia conducted the same analysis at the beginning of this year, only 10 per cent of the video they analyzed was HTML5/H.264.

And there's plenty of H.264 video out there available for conversion to the HTML5 <video> tag. "Total H.264 is actually higher than 26 per cent," Sinton told us. "A lot of Flash video is a wrapper around H.264. Some observers suggest total H.264 is around 67 per cent of web video, but we don't believe it's that high. Ogg, by the way, is seeing much lower adoption."

But none of that Flash-based H.264 video will play on Steve Jobs' mobile devices - and we're willing to bet the farm, our right arm, and certain family jewels that Adobe will remain banished from Cupertino's hot properties.

No wonder that Adobe is both running a self-promoting ad campaign and trotting out company co-founders - and respected pioneers - Chuck Geschke and John Warnock to provide their views on Cupertino's Flash-bashing.

Adobe is spooked - and according to MeFeedia's data about the advance of HTML5, they have every reason to be. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.