Feeds

Yahoo! wipes! brow! of! worried! search! advertisers!

What's Microsoft's position on booze, women and Flash motors?

3 Big data security analytics techniques

Anxious Yahoo! bosses showed an overwhelming desire yesterday to stop its existing search advertisers worrying about the company’s recent pact with Microsoft.

Last week the two firms said that its wonks were beavering away at their ad and sales switcheroo planned for later this year, after US and EU regulators gave the search deal the go-ahead in February.

The duo’s 10-year deal was first announced in July 2009. Under the agreement Microsoft’s Bing will power searches across Yahoo!’s web estate.

Yahoo! said in February it would focus on its display ad and content biz. Meanwhile it hopes to make $500m annually from the pact with Microsoft.

In a blog post yesterday, Yahoo! admitted that its search advertisers had “a lot of concerns” about the deal and how it might affect their business.

The company responded to some individual queries in the post, including questions about whether Microsoft’s adCenter will allow advertisers to punt liquor keywords, as it’s Redmond’s current policy to exclude those search terms on MSN.

“After the transition, Yahoo! will have the ability to continue to display some ads that Microsoft does not currently display on its own sites (e.g., adult ads), and vice-versa. However, no specific decision has been announced regarding liquor-related keywords,” said the firm.

Another asked if “the new platform [would] allow us to run FLASH driven and video capture pages? Currently adCenter pauses campaigns that have video-driven capture pages since they cannot read the file. This has been a drag for marketers, as the web continues to transition to video than actual ‘web copy’.”

Yahoo! said the two companies hadn’t worked that one out yet. ®

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.