Feeds

Yahoo! wipes! brow! of! worried! search! advertisers!

What's Microsoft's position on booze, women and Flash motors?

Intelligent flash storage arrays

Anxious Yahoo! bosses showed an overwhelming desire yesterday to stop its existing search advertisers worrying about the company’s recent pact with Microsoft.

Last week the two firms said that its wonks were beavering away at their ad and sales switcheroo planned for later this year, after US and EU regulators gave the search deal the go-ahead in February.

The duo’s 10-year deal was first announced in July 2009. Under the agreement Microsoft’s Bing will power searches across Yahoo!’s web estate.

Yahoo! said in February it would focus on its display ad and content biz. Meanwhile it hopes to make $500m annually from the pact with Microsoft.

In a blog post yesterday, Yahoo! admitted that its search advertisers had “a lot of concerns” about the deal and how it might affect their business.

The company responded to some individual queries in the post, including questions about whether Microsoft’s adCenter will allow advertisers to punt liquor keywords, as it’s Redmond’s current policy to exclude those search terms on MSN.

“After the transition, Yahoo! will have the ability to continue to display some ads that Microsoft does not currently display on its own sites (e.g., adult ads), and vice-versa. However, no specific decision has been announced regarding liquor-related keywords,” said the firm.

Another asked if “the new platform [would] allow us to run FLASH driven and video capture pages? Currently adCenter pauses campaigns that have video-driven capture pages since they cannot read the file. This has been a drag for marketers, as the web continues to transition to video than actual ‘web copy’.”

Yahoo! said the two companies hadn’t worked that one out yet. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.