Feeds

Yahoo! wipes! brow! of! worried! search! advertisers!

What's Microsoft's position on booze, women and Flash motors?

Choosing a cloud hosting partner with confidence

Anxious Yahoo! bosses showed an overwhelming desire yesterday to stop its existing search advertisers worrying about the company’s recent pact with Microsoft.

Last week the two firms said that its wonks were beavering away at their ad and sales switcheroo planned for later this year, after US and EU regulators gave the search deal the go-ahead in February.

The duo’s 10-year deal was first announced in July 2009. Under the agreement Microsoft’s Bing will power searches across Yahoo!’s web estate.

Yahoo! said in February it would focus on its display ad and content biz. Meanwhile it hopes to make $500m annually from the pact with Microsoft.

In a blog post yesterday, Yahoo! admitted that its search advertisers had “a lot of concerns” about the deal and how it might affect their business.

The company responded to some individual queries in the post, including questions about whether Microsoft’s adCenter will allow advertisers to punt liquor keywords, as it’s Redmond’s current policy to exclude those search terms on MSN.

“After the transition, Yahoo! will have the ability to continue to display some ads that Microsoft does not currently display on its own sites (e.g., adult ads), and vice-versa. However, no specific decision has been announced regarding liquor-related keywords,” said the firm.

Another asked if “the new platform [would] allow us to run FLASH driven and video capture pages? Currently adCenter pauses campaigns that have video-driven capture pages since they cannot read the file. This has been a drag for marketers, as the web continues to transition to video than actual ‘web copy’.”

Yahoo! said the two companies hadn’t worked that one out yet. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.