Feeds

Google search piles on pounds of facts to score fat dollar

Hopes to keep users on Chocolate Factory web pages for longer

High performance access to file storage

Google has tweaked how its results are displayed in its recently overhauled search engine in a move to keep users on its web pages for longer.

Exactly a year since the company launched Google Squared, which is the Mountain View Chocolate Factory’s attempt at structured data search, Google has rolled out new features to take advantage of it.

Last week Google changed its search results page by pushing more information to a left-side menu, which made it look a bit like Microsoft Bing to us.

Yesterday it began refining search queries even more by plonking specific fact results directly on its page.

So, if you search for David Cameron’s date of birth, or information about who is the president of Ecuador (it’s Rafael Correa Delgado, in case you wondered) Google delivers the facts directly to its page, thereby stopping people from having to click on another link to see the result.

It’s quite a nifty feature for anyone looking for a quick hit of fairly standard informational results from the search engine, especially when using a mobile device, for example.

But then, those businesses that have paid a premium to AdWords to get people searching Google to click on their webpages might not be quite so chuffed with Mountain View's latest ad broker gameplay.

Google said it has also slotted a “something different” section into its left-hand menu, which was developed in Google Squared experimental tech.

“While I’m happy with the progress we’ve made, there’s much more to be accomplished in this area - from searches that have multiple answers, like [us supreme court justices], to searches too complex for us to understand today, like [what major did bill clinton’s daughter study at stanford?],” said Google search tech boss John Provine.

“We’ll continue to look for new ways to apply our deepening understanding of the web to improve your search results. Both new features will be available globally in English (something different is available now, and the improved answers feature should finish rolling out by the end of the week).”

Microsoft's Bing doesn't offer a similar feature yet. And as for the more complex stuff, like the one about Bill Clinton's daughter, even computational knowledge engine egghead Wolfram Alpha currently fails to deliver the correct result. ®

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.