Avatar discs in 'hugely popular' shock
Almost 20m copies of Avatar have left 20th Century Fox Home Entertainment's warehouses, the video distributor claimed yesterday.
That total comprises both the DVD and Blu-ray Disc releases. The latter totalled 6.2m - almost a third of the total 19.7m disc shipments.
Not all of them are over-the-counter sales, mind, as a trip to our local HMV revealed recently: stacks upon stacks of the things safely stored under the shop's main escalator.
Avatar DVD+BD pack: counts as both formats?
It wasn't revealed whether the package that contains both DVD and Blu-ray Disc copies of the film counted as a DVD shipment, a Blu-ray purchase or both.
Either way, Avatar is now the fastest selling BD so far, and the best-selling BD to date.
The movie has topped the DVD and Blu-ray Disc charts on both sides of the Atlantic since its release. ®