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Avatar discs in 'hugely popular' shock

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Almost 20m copies of Avatar have left 20th Century Fox Home Entertainment's warehouses, the video distributor claimed yesterday.

That total comprises both the DVD and Blu-ray Disc releases. The latter totalled 6.2m - almost a third of the total 19.7m disc shipments.

Not all of them are over-the-counter sales, mind, as a trip to our local HMV revealed recently: stacks upon stacks of the things safely stored under the shop's main escalator.

Avatar DVD+BD

Avatar DVD+BD pack: counts as both formats?

It wasn't revealed whether the package that contains both DVD and Blu-ray Disc copies of the film counted as a DVD shipment, a Blu-ray purchase or both.

Either way, Avatar is now the fastest selling BD so far, and the best-selling BD to date.

The movie has topped the DVD and Blu-ray Disc charts on both sides of the Atlantic since its release. ®

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