Feeds

Waterstone's whips out its pendulous dugs

Logo makeover goes titsup titsdown

The essential guide to IT transformation

LogoWatch Bookseller Waterstone's has decided that its brand frontage paradigm needed a bit of a 21st-century makeover, and has managed to come up with a happening, mamtastic alternative to its dusty old logo.

The Waterstone's logo, before and afterYes indeedy, after paying an unspecified amount of hard cash to whalesong and joss-stick botherers Venture Three, Waterstone's now boasts a whopping pair of pendulous dugs the better to punt creamy print goodness.

Those of you whose preferences lie elsewhere might be tempted to liken the graphic to a complete bunch of arse, but either way, you've really got to ask yourself what on God's Green Earth was wrong with the old logo.

Sadly, or perhaps mercifully, we've been unable to locate the traditional revelatory blurb which explains in mind-expanding detail the effortless transition from serif to san serif, epitomising how Waterstone's has reinvigorated the client interface with an emotionally invigorating, bold and yet simultaneously tactile big fat "W". ®

Build a business case: developing custom apps

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.