Feeds

L'Orange and T'Mobile: Together at last

Everything, Everywhere? Who says?

The Power of One Infographic

Orange and T-Mobile have rejected both T-Orange and L'Mobile for their new, combined branding.

Instead the new group will be known as "Everything, Everywhere". There's no website yet, but marketeers for the new group said the groundbreaking new brand was "a shared platform of strength, with each brand owning clear emotional territory in terms of propositions, marketing and brand identity."

But there's more - apparently the joint venture "intends to propel itself beyond mobile communications".

But T-Mobile and Orange will continue to be the new company's brands as far as consumers are concerned.

The first benefit customers will notice will come later this year when they will be able to roam on each other's networks at no extra cost. The group is also trumpeting the breadth of its high street network, which will span 700 stores, serving its 30 million customers. For now anyway.

The combined workforce of the new company will be 16,552, with just under 5,000 of those coming from T-Mobile.

Tom Alexander, from Orange, is chief executive of the new group, with Richard Moat, from T-Mobile, as his deputy and CFO. ®

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.