L'Orange and T'Mobile: Together at last
Everything, Everywhere? Who says?
Orange and T-Mobile have rejected both T-Orange and L'Mobile for their new, combined branding.
Instead the new group will be known as "Everything, Everywhere". There's no website yet, but marketeers for the new group said the groundbreaking new brand was "a shared platform of strength, with each brand owning clear emotional territory in terms of propositions, marketing and brand identity."
But there's more - apparently the joint venture "intends to propel itself beyond mobile communications".
But T-Mobile and Orange will continue to be the new company's brands as far as consumers are concerned.
The first benefit customers will notice will come later this year when they will be able to roam on each other's networks at no extra cost. The group is also trumpeting the breadth of its high street network, which will span 700 stores, serving its 30 million customers. For now anyway.
The combined workforce of the new company will be 16,552, with just under 5,000 of those coming from T-Mobile.
Tom Alexander, from Orange, is chief executive of the new group, with Richard Moat, from T-Mobile, as his deputy and CFO. ®
Checklist for new branding
Ok guys, let's make it:
3. Completely meaningless
4. Slightly sinister
Further proof that...
...marketeers are paid far too much.
Pity Tango was already taken.
Dont mean to be negative but.....
More often than not these mobile shops spring up in groups, meaning if one opens you usual get the whole lot of them popping up in the town or city. On top of this i can promise you that they will eventually merge the brands as its not cost effective to run them both, right from a marketing level down to headed note paper will cost them more ordering over two brands, where there is cross over both at a head office, regional office and at a store level you can kiss goodbye to quite a number of jobs too.