Feeds

Apple locks resellers out of iPad sales

Only available direct from Apple

Mobile application security vulnerability report

Apple's iPad is available for pre-ordering, but only via Apple's own stores, not its retail partners.

Even Apple's approved resellers are not allowed to take deposits or pre-orders from customers keen to try and lay hands on the genius-tablet.

We were contacted by irritated Apple dealers, and passed on their questions to Apple: is it likely there will be shortages at launch so you have been forced to restrict supply? Or does Apple believe it will sell enough directly through its own stores?

We asked an Apple spokeswoman for answers. She suggested we read the Apple press release which talks about "select Apple resellers". At the time of writing she has been unable to tell us who these resellers are in the UK.

Apple is accepting pre-orders for iPads from today - the historic boxes will be available from 28 May in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK.

At least one reseller we spoke to today was willing to take our money for a pre-order, as long as we kept it quiet. Presumably he would then have run round to Apple's Regent Street retail HQ. Or maybe he was just going to take our money...

John Lewis said it will sell iPads, but it didn't know when it would have stock or whether or not it would have the full range.

UK prices start at a recommended retail price of £429, up to £699 for a full-fat, 64GB box with Wi-Fi and 3G. Mobile operators have already released their data bundles deals.

Some online dealers are already flogging the boxes, with or without Apple's official blessing. ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.