Feeds

80% of devs chafe at Apple's App Store cash split

Thank you, Steve. May I have another?

Beginner's guide to SSL certificates

Eighty per cent of North American developers believe that the iPhone App Store's revenue split is unfair, according to a new study from research outfit Evans Data.

The Evans Data Spring North American Developer Survey polled more than 400 developers across the continent, and about 320 of them said they should receive more than the 70 per cent revenue split offered by Apple and all the other mobile app stores that mimicked the Cupertino cult. As a result, app stores are the preferred distribution model for only 15 per cent of those polled.

"Virtually all of the best known app stores have fallen in line directly with the 30 / 70 revenue split that Apple introduced, but there could be a big upside for any vendor bold enough to deviate,” reads a canned statement from Janel Garvin, the CEO of Evans Data.

"If the app store is more a strategic asset than a revenue center, then providing the developer with a better revenue share model could go a long way toward promotion of that particular distribution channel and thus growth of market share for a technology.”

Most of those polled are also peeved about app store restrictions on application price and content. Seventy per cent said there should be no restrictions on price, and fifty per cent chafed at Jobsian app store police barring certain content. A third, however, said they had no problem with content restrictions.

The survey also indicates that 10 per cent of North American developers use Objective C, the language Steve Jobs imposes on iPhone developers, and this is expected to grow to nearly 12 per cent next year. Thirty-six per cent plan to use services that communicate with XML Schema, and two-thirds use so-called "agile" techniques for collaborative development at least some of the time. ®

Intelligent flash storage arrays

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.