iPad users are young, rich geeks
And wear polo necks?
Posted in Mobile, 7th May 2010 11:28 GMT
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iPad users are young, rich and stupid like Flickr.
The findings come from users of Yahoo!'s properties. Even though the iPad has only officially gone on sale in the US, Yahoo! found that one in ten iPads using Yahoo! sites were accessing them from Europe and Asia.
France, Germany and the UK were top territories for the Flash-free tablet. Taiwan and Hong Kong were top spots in Asia.
Male iPad users outnumber women by two to one. 36 per cent were aged between 35 and 44, and 12 per cent between 30 and 34 years old. They're also 94 per cent more likely to be "affluent consumers with solid wealth" than average Yahoo! users.
Use of Flickr was 143 per cent higher amongst iPad users than typical Yahoo! visitors.
Supporting the fanbois theory, Yahoo! also found that nearly half - 48 per cent - of iPad users also owned an iPhone, and had previously visited Yahoo! sites using their iPhone.
More here. ®
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