Feeds

iPad users are young, rich geeks

And wear polo necks?

The Power of One Brief: Top reasons to choose HP BladeSystem

iPad users are young, rich and stupid like Flickr.

The findings come from users of Yahoo!'s properties. Even though the iPad has only officially gone on sale in the US, Yahoo! found that one in ten iPads using Yahoo! sites were accessing them from Europe and Asia.

France, Germany and the UK were top territories for the Flash-free tablet. Taiwan and Hong Kong were top spots in Asia.

Male iPad users outnumber women by two to one. 36 per cent were aged between 35 and 44, and 12 per cent between 30 and 34 years old. They're also 94 per cent more likely to be "affluent consumers with solid wealth" than average Yahoo! users.

Use of Flickr was 143 per cent higher amongst iPad users than typical Yahoo! visitors.

Supporting the fanbois theory, Yahoo! also found that nearly half - 48 per cent - of iPad users also owned an iPhone, and had previously visited Yahoo! sites using their iPhone.

More here. ®

Application security programs and practises

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.