Feeds

iPad users are young, rich geeks

And wear polo necks?

5 things you didn’t know about cloud backup

iPad users are young, rich and stupid like Flickr.

The findings come from users of Yahoo!'s properties. Even though the iPad has only officially gone on sale in the US, Yahoo! found that one in ten iPads using Yahoo! sites were accessing them from Europe and Asia.

France, Germany and the UK were top territories for the Flash-free tablet. Taiwan and Hong Kong were top spots in Asia.

Male iPad users outnumber women by two to one. 36 per cent were aged between 35 and 44, and 12 per cent between 30 and 34 years old. They're also 94 per cent more likely to be "affluent consumers with solid wealth" than average Yahoo! users.

Use of Flickr was 143 per cent higher amongst iPad users than typical Yahoo! visitors.

Supporting the fanbois theory, Yahoo! also found that nearly half - 48 per cent - of iPad users also owned an iPhone, and had previously visited Yahoo! sites using their iPhone.

More here. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.