Feeds

Tories buy YouTube home page

Plus: The Reg voter's guide

3 Big data security analytics techniques

The Tories are making an election-day buy on YouTube's home page in a bid to get their message in front of "millions of voters."

As announced by a Tweet from BBC tech and econ man Rory Cellan-Jones - nom de tweet: ruskin147 - the Tories have bought the main ad on YouTube for election day. The ad - a video of a David Cameron speech - had appeared on UK browsers by midnight London time.

Cellan-Jones claims the Tory ad will reach ten times as many prospective voters as the LibDem's full-page Times ad, but cost less.

For its part, Labour has been busy touting its "I'm Voting Labour" word-of-mouth app in the waning hours of what has been the most digitized election campaign in memory.

And so in the spirit of public service, The Reg offers a polling-day round-up of the three parties' most evident digital offerings, of value to the two or three of our readers who haven't already formed a strong opinion about whom they shall mark on their precious ballots.

Or, for that matter, you may simply want to use our guide to monitor the spin-storm that's certain to whip up once the results begin to trickle in - just keep an eye on each party's Twitter feeds and Facebook walls.

To be scrupulously fair, we list the parties in alphabetical order:

Conservatives

Labour

Liberal Democrats

We could have included among Labour's assets the 1,737,460 followers of @downingstreet, but in the current climate incumbency might arguably not be best described as an "asset." ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.