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Hulu scraps UK plans

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So Hulu, America's answer to iPlayer (or to be more precise the as yet un-hatched Project Canvas) is not opening up in the UK after all.

The reason? It can't agree terms with British broadcasters, according to the Telegraph.

No surprise here: ITV wants to promote content on its own ITV player - no-one wants Hulu to sell advertising on its player, and Channel 4 and 5 have already signed deals with Youtube and Seesaw, which has made it very hard for Hulu to find worthwhile exclusive content

So, there is questionable need for yet another entrant into a market which is, what, at most tenth of the size of the US TV market in revenue terms, and a fraction of the size in terms of numbers of broadcasters.

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