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Samsung cosies up to Yahoo!

Anyone but Google

Next gen security for virtualised datacentres

Yahoo! and Samsung are to work more closely together, joining forces against the twin onslaughts of Google and Apple.

A deal announced today between the two companies will see Yahoo! embedded in Samsung handsets, including those running Google’s Android as well as Samsung’s alternative, Bada.

The two companies signed a co-operation pact deal in 2007 and this new arrangement signals a closer relationship, with Samsung supplying the hardware while Yahoo! chips in with services.

Android is already well-served by Google, but Samsung will be keen to encourage competition and Yahoo! will be pleased to provide an alternative - and a product they can both pitch to other manufacturers that like Android, but fear Google.

To Samsung, Bada is much more important than Android. This is Samsung’s pitch for a vertical platform – just like Apple’s iPhone model.

Samsung owns the platform, the application store and the aggregation servers (pooling social networking, instant messaging, etc.). This does not leave a whole lot for Yahoo! to provide beyond internet searching and a trusted brand to give credibility to Bada. ®

Next gen security for virtualised datacentres

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