Feeds

Ubuntu's Lucid Lynx stalks PC and Mac converts

Returns? We're over that

Top three mobile application threats

PC makers of the world rejoice

Fast boot and overall performance is vital for where Ubuntu is going in that second-machine market: netbooks. Ubuntu will be pre-installed on wave of machines from more OEMs outside the gene pool of Dell and MSI in the third quarter of 2010, Kenyon said.

Canonical will work with PC markers between then and now on implementing the frozen ISO build - the build that was released to manufacturing this month and that Canonical is officially due to post as finished code online for download on Thursday. A big target market for these machines are emerging markets in India and China - places outside the US and Europe saturated by PCs and the culture of expecting Windows on your machine.

"You will see more OEMs this year - major announcements will follow 10.04," Kenyon promised. "Netbooks continue to be very strong."

Asay - who came to the Ubuntu 10.04 cycle late, two months shy of the launch in February - said the new release takes the edges off Linux for OEMs who'd hesitated to commit to open source in the past. That's important, as PC makers are desperate for increasing returns on their boxes and won't have to pay a license to Canonical on every single machine they ship that runs Ubuntu 10.04 - thereby helping their margins.

Brown out

"The Dells etc. can't get that same profit margin [on Windows] because they have to shift so much of their money to Microsoft. For me, I look at that and I say we are hearing from the Dells, Lenovos, and HPs if there were credible alternatives we could make higher margin by shipping Linux. Historically, Linux wasn't a good option for those guys to ship. It was a little to hard to use, to geeky and rough around the edges."

The polish will continue after Thursday's release.

Already, the hallmark brown look that caused newbie consumer users to recoil much is being ushered out for something more agreeably blue and Windows and Mac like. It actually features muted purples and soothing oranges. And tuning will continue, as Ubuntu targets devices "between phones and a standard laptop," according to Kenyon.

For Asay, though, Ubuntu 10.04 finally gives contented Windows and Mac users a reason to switch, because it does more than just offer the long-needed parity - it goes further.

"There's been no innovation on the desktop from anyone and one of the things we've had to do is get the Linux desktop to parity. Lucid 10.04 is the first time where I feel we are beyond parity compared to Windows - anyone using Windows compared to this will say it's a big upgrade. Anyone using Mac will say this is very similar and say I can switch to this." ®

3 Big data security analytics techniques

More from The Register

next story
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.