Feeds

Ubuntu's Lucid Lynx stalks PC and Mac converts

Returns? We're over that

Mobile application security vulnerability report

PC makers of the world rejoice

Fast boot and overall performance is vital for where Ubuntu is going in that second-machine market: netbooks. Ubuntu will be pre-installed on wave of machines from more OEMs outside the gene pool of Dell and MSI in the third quarter of 2010, Kenyon said.

Canonical will work with PC markers between then and now on implementing the frozen ISO build - the build that was released to manufacturing this month and that Canonical is officially due to post as finished code online for download on Thursday. A big target market for these machines are emerging markets in India and China - places outside the US and Europe saturated by PCs and the culture of expecting Windows on your machine.

"You will see more OEMs this year - major announcements will follow 10.04," Kenyon promised. "Netbooks continue to be very strong."

Asay - who came to the Ubuntu 10.04 cycle late, two months shy of the launch in February - said the new release takes the edges off Linux for OEMs who'd hesitated to commit to open source in the past. That's important, as PC makers are desperate for increasing returns on their boxes and won't have to pay a license to Canonical on every single machine they ship that runs Ubuntu 10.04 - thereby helping their margins.

Brown out

"The Dells etc. can't get that same profit margin [on Windows] because they have to shift so much of their money to Microsoft. For me, I look at that and I say we are hearing from the Dells, Lenovos, and HPs if there were credible alternatives we could make higher margin by shipping Linux. Historically, Linux wasn't a good option for those guys to ship. It was a little to hard to use, to geeky and rough around the edges."

The polish will continue after Thursday's release.

Already, the hallmark brown look that caused newbie consumer users to recoil much is being ushered out for something more agreeably blue and Windows and Mac like. It actually features muted purples and soothing oranges. And tuning will continue, as Ubuntu targets devices "between phones and a standard laptop," according to Kenyon.

For Asay, though, Ubuntu 10.04 finally gives contented Windows and Mac users a reason to switch, because it does more than just offer the long-needed parity - it goes further.

"There's been no innovation on the desktop from anyone and one of the things we've had to do is get the Linux desktop to parity. Lucid 10.04 is the first time where I feel we are beyond parity compared to Windows - anyone using Windows compared to this will say it's a big upgrade. Anyone using Mac will say this is very similar and say I can switch to this." ®

The Essential Guide to IT Transformation

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.