Feeds

Ubuntu's Lucid Lynx stalks PC and Mac converts

Returns? We're over that

Top 5 reasons to deploy VMware with Tegile

PC makers of the world rejoice

Fast boot and overall performance is vital for where Ubuntu is going in that second-machine market: netbooks. Ubuntu will be pre-installed on wave of machines from more OEMs outside the gene pool of Dell and MSI in the third quarter of 2010, Kenyon said.

Canonical will work with PC markers between then and now on implementing the frozen ISO build - the build that was released to manufacturing this month and that Canonical is officially due to post as finished code online for download on Thursday. A big target market for these machines are emerging markets in India and China - places outside the US and Europe saturated by PCs and the culture of expecting Windows on your machine.

"You will see more OEMs this year - major announcements will follow 10.04," Kenyon promised. "Netbooks continue to be very strong."

Asay - who came to the Ubuntu 10.04 cycle late, two months shy of the launch in February - said the new release takes the edges off Linux for OEMs who'd hesitated to commit to open source in the past. That's important, as PC makers are desperate for increasing returns on their boxes and won't have to pay a license to Canonical on every single machine they ship that runs Ubuntu 10.04 - thereby helping their margins.

Brown out

"The Dells etc. can't get that same profit margin [on Windows] because they have to shift so much of their money to Microsoft. For me, I look at that and I say we are hearing from the Dells, Lenovos, and HPs if there were credible alternatives we could make higher margin by shipping Linux. Historically, Linux wasn't a good option for those guys to ship. It was a little to hard to use, to geeky and rough around the edges."

The polish will continue after Thursday's release.

Already, the hallmark brown look that caused newbie consumer users to recoil much is being ushered out for something more agreeably blue and Windows and Mac like. It actually features muted purples and soothing oranges. And tuning will continue, as Ubuntu targets devices "between phones and a standard laptop," according to Kenyon.

For Asay, though, Ubuntu 10.04 finally gives contented Windows and Mac users a reason to switch, because it does more than just offer the long-needed parity - it goes further.

"There's been no innovation on the desktop from anyone and one of the things we've had to do is get the Linux desktop to parity. Lucid 10.04 is the first time where I feel we are beyond parity compared to Windows - anyone using Windows compared to this will say it's a big upgrade. Anyone using Mac will say this is very similar and say I can switch to this." ®

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.