Feeds

Ubuntu's Lucid Lynx stalks PC and Mac converts

Returns? We're over that

SANS - Survey on application security programs

Canonical says that with the latest release schedule this Thursday, it will win your love for Ubuntu. If not immediately, give it a year - but Canonical will get you.

And by 'you', Canonical means Mac and Windows users.

Chief operating officer and blogger Matt Asay told The Reg that changes in the consumer-oriented Ubuntu 10.04 LTS edition will cause Apple fanbois to reconsider their love for Steve Jobs, while milk-fed Windows users will be less inclined to run screaming to their retailer to return their Ubuntu PC.

"I guarantee you will be impressed with Lucid if you look at it today," Asay told us in a recent interview. "We may not get you today, but we will get you six months later or a year."

The painful experiences that people had with Ubuntu in the past? When they got home, unpacked their new PC, found it wasn't running Windows but some brown piece of software crap, and returned it to the very public delight of Asay's rival Kevin Turner at Microsoft? Those will fade, says Asay.

Linux netbooks had four times the rate of return on machines loaded with Windows, according to one manufacturer in 2008. But Asay sees a brighter future. "The LTS release is a significantly better operating system than Windows," he said. "We may not win over the Mac users tomorrow, but we will impress the Mac users and we will win over the Windows users."

Ubuntu 10.04 packs a number of changes in the look-and-feel, the online services, and performance that target in particular those looking for a second machine - the netbook market. That machine will run a browser, email, IM, and music player.

Let's take the music player. Ubuntu One will be the first Linux distro to offer an out-of-the box online music store and player similar to Apple's iTunes, which works on Mac and Windows. Called Ubuntu One, the service spans millions of songs that can be searched, purchased, and played - minus DRM. The music is actually delivered by partner 7Digital, 50 per cent owned by EMI and whose customers include Adidas, Nokia, CocaCola and Sony.

Social network meets OS

Canonical has also done something neither Apple's Mac, iPhone or iPad or Windows on the PC offers but that's finding a foothold in mobile operating systems: integration of social network services with the actual operating system. This means logging in and posting is seamless and combined, and you don't need to fire up yet another application.

Ubuntu 10.04 LTS uses microblogging client Gwibber to combine streams from Twitter, Facebook, Digg, StatusNet, and such services through a Me Menu.

Performance has been improved specifically to help Ubuntu on netbooks. Canonical claimed boot up times on a standard SSD laptop are now less than 17 seconds. Chris Kenyon, director of business development who leads Canonical's OEM team, told The Reg that where Canonical has worked with PC makers on specific machines to fine-tune Ubuntu start-up, times will be even faster.

"OEMs shipping Ubuntu pre-installed can achieve even faster [results] than that. If we are pre-installing, we can further cut that down. Most users on Ubuntu will notice a really significant speed increase," Kenyon said. "For those users having a really fast boot environment is important."

Top three mobile application threats

More from The Register

next story
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Patch iOS, OS X now: PDFs, JPEGs, URLs, web pages can pwn your kit
Plus: iThings and desktops at risk of NEW SSL attack flaw
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.