Feeds

Phones 4U not responsible for iPhone sex appeal survey

Nothing to do with us, claims retailer

Build a business case: developing custom apps

UK mobile phone retailer Phones 4U has distanced itself from research released yesterday that claimed women are more likely to fancy men who own iPhones.

The study, which relied on the testimony of 1500 British women, found that 54 per cent of respondents said they would more likely date a guy if he owns an Apple handset. Just over a third of them - 37 per cent - said that owning the iPhone makes a bloke seem more reliable.

iPad Girl

'Hmmm.... iPad owning non-smoker... oh yes'

Phones 4U said the survey had been conducted without its knowledge and the findings made public in its name without the retailer's "knowledge, consent or approval".

The information was posted by a company called Sticky Eyes which Phones 4U described as its "digital marketing agency", though that relationship may now be under review, we suspect.

That means this quote: "There's just something about a man who's good with computers that makes him more trustworthy. If he's got the cash for an iPhone then he must be very good at his job, too", from Lucy, a 23-year-old primary school teacher from London, didn't come by way of Phones 4U after all. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.