Feeds

Hulu to charge $10 for past-its-prime time TV

(Yes, it's still trapped in the US)

Remote control for virtualized desktops

Online TV site Hulu will begin a $9.95 per month subscription service come May 24, according to the Los Angeles Times.

No, the subcription service won't be for all Hulu content - the most recent five episodes of popular TV shows will remain free. The Times cites Fox's Glee, ABC's Lost, and NBC's Saturday Night Live as examples.

And no, ponying up for the subscription service won't provide you with commercial-free TV, according to the Times. Though there's been no official announcement from Hulu as yet, don't expect the company to drop that revenue stream.

And finally, no, Hulu won't be extending its service to the UK or elsewhere - it'll remain US-only, despite rumors last spring that it was Blighty-bound.

Hulu's owners - News Corp, NBC Universal, and Walt Disney - are apparently dissatisfied with the profits that Hulu has been pulling in. The company made $100m in 2009, and its chief exec Jason Kilar recently told The New York Times that he expects to reach that same number in 2010 by early summer.

But, apparently, that's not enough to satisfy either Hulu's owners or its 200 content suppliers, who now receive between 50 to 70 per cent of the the company's ad revenues.

The subscription move comes as no surprise. As Kilar told the NYT: "Our mission is to help people discover the world's premium content, and we believe that subscriptions can help to unlock some of that, including sports and movies and premium cable shows. We're certainly open to subscriptions as a complement to an ad-supported model."

That ad-supported model wasn't lucrative enough for Viacom, which yanked its Comedy Central shows - think John Stewart and Steven Colbert (and, yes, Carlos Mencia and Kröd Mändoon) - when it couldn't reach a suitable deal with Hulu.

And so the subscription fee - which, as the Times puts it, is also intended to "train" viewers to pay for "professionally produced" online content.

Professionally produced? Hmm ... cf. Kröd Mändoon, above. ®

Beginner's guide to SSL certificates

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.