Feeds

Facebook farms out 'social graph' to Microsoft and chums

Marketeers like it - users not so much

Boost IT visibility and business value

Facebook rejigged itself again yesterday to become even more ubiquitous on the web in a clear battle cry against Google.

Users immediately complained to CEO Mark Zuckerberg about Facebook’s latest facelift.

“Fk you. You're a piece of sh*t Zuckerberg,” said Facebook user Derek Chan on the first comment posted on the boydroid’s blog about the changes.

Plenty of people waded in to express disappointment at Facebook’s decision to overhaul its platform to put “people at the centre of the web,” while also perhaps making some money for the firm.

Facebook signed up three companies as partners yesterday in its latest Google-whacking adventure, with Microsoft Docs (announced yesterday), Yelp and Pandora all inking deals. Financial details have been kept secret.

Online DVD rental firm Lovefilm.com signed up with Facebook's marketing machine as one of its first partners in Europe today, to help promote its wares.

“If you like a band on Pandora, that information can become part of the graph so that later if you visit a concert site, the site can tell you when the band you like is coming to your area. The power of the open graph is that it helps to create a smarter, personalised web that gets better with every action taken,” said Zuckerberg.

The Palo-Alto, California-based outfit has placed a big emphasis on its “Like” button in Facebook to help catapult its users’ interests onto websites across the internet, in a move that has the potential to slice into the heart of Google ad territory.

Now all Facebook needs to do is encourage more partners to sign up, or better still, just get Microsoft to buy the company and be done with it. ®

Boost IT visibility and business value

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.