Feeds

Facebook farms out 'social graph' to Microsoft and chums

Marketeers like it - users not so much

The Power of One Brief: Top reasons to choose HP BladeSystem

Facebook rejigged itself again yesterday to become even more ubiquitous on the web in a clear battle cry against Google.

Users immediately complained to CEO Mark Zuckerberg about Facebook’s latest facelift.

“Fk you. You're a piece of sh*t Zuckerberg,” said Facebook user Derek Chan on the first comment posted on the boydroid’s blog about the changes.

Plenty of people waded in to express disappointment at Facebook’s decision to overhaul its platform to put “people at the centre of the web,” while also perhaps making some money for the firm.

Facebook signed up three companies as partners yesterday in its latest Google-whacking adventure, with Microsoft Docs (announced yesterday), Yelp and Pandora all inking deals. Financial details have been kept secret.

Online DVD rental firm Lovefilm.com signed up with Facebook's marketing machine as one of its first partners in Europe today, to help promote its wares.

“If you like a band on Pandora, that information can become part of the graph so that later if you visit a concert site, the site can tell you when the band you like is coming to your area. The power of the open graph is that it helps to create a smarter, personalised web that gets better with every action taken,” said Zuckerberg.

The Palo-Alto, California-based outfit has placed a big emphasis on its “Like” button in Facebook to help catapult its users’ interests onto websites across the internet, in a move that has the potential to slice into the heart of Google ad territory.

Now all Facebook needs to do is encourage more partners to sign up, or better still, just get Microsoft to buy the company and be done with it. ®

The Essential Guide to IT Transformation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.