Feeds

Facebook farms out 'social graph' to Microsoft and chums

Marketeers like it - users not so much

Remote control for virtualized desktops

Facebook rejigged itself again yesterday to become even more ubiquitous on the web in a clear battle cry against Google.

Users immediately complained to CEO Mark Zuckerberg about Facebook’s latest facelift.

“Fk you. You're a piece of sh*t Zuckerberg,” said Facebook user Derek Chan on the first comment posted on the boydroid’s blog about the changes.

Plenty of people waded in to express disappointment at Facebook’s decision to overhaul its platform to put “people at the centre of the web,” while also perhaps making some money for the firm.

Facebook signed up three companies as partners yesterday in its latest Google-whacking adventure, with Microsoft Docs (announced yesterday), Yelp and Pandora all inking deals. Financial details have been kept secret.

Online DVD rental firm Lovefilm.com signed up with Facebook's marketing machine as one of its first partners in Europe today, to help promote its wares.

“If you like a band on Pandora, that information can become part of the graph so that later if you visit a concert site, the site can tell you when the band you like is coming to your area. The power of the open graph is that it helps to create a smarter, personalised web that gets better with every action taken,” said Zuckerberg.

The Palo-Alto, California-based outfit has placed a big emphasis on its “Like” button in Facebook to help catapult its users’ interests onto websites across the internet, in a move that has the potential to slice into the heart of Google ad territory.

Now all Facebook needs to do is encourage more partners to sign up, or better still, just get Microsoft to buy the company and be done with it. ®

Internet Security Threat Report 2014

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.