Feeds

Sony Ericsson turns in a...profit

Sells less, makes more

Providing a secure and efficient Helpdesk

Sony Ericsson is celebrating a first quarter which saw the company making money, despite selling almost a third fewer handset than this time last year.

Sony Ericsson was expected to lose money this quarter: a Reuters poll of analysts averaged the expected loss at €157m.

But the company has rather surprised the market by turning in an €18m pre-tax profit based on selling fewer, but higher value, handsets with much better margins.

That €18m profit compares to a €370m loss during on the same period in 2009. Sony Ericsson only shifted 10.5m handsets, compared to 14.5m in the first three months of 2009, but not only were those handsets worth more (€134 compared to €120) but the company's margins shot up from eight per cent to 30.

Even the gross sales figures have dropped by over €300m to €1.4bn, but those sales are now high-end handsets with bigger margins and greater customer loyalty, with the company citing its focus on high-end handsets and better interfaces as the driving force behind its success. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.