Feeds

Sony pledges 'affordable' 3D TV experience

But keeps mum about the price

Top three mobile application threats

Sony today pledged to make viewing this summer's World Cup in 3D "more affordable", momentarily forgetting that - so far - no one is broadcasting the matches in more than two dimensions here.

It also set out its 3D stall, promising not only screens but also Blu-ray Disc players and PS3 games that can take advantage of the technology.

The PS3 games will be given to Sony 3D TV buyers through the PlayStation Network and will include stereoscopic versions of Wipeout HD and Super Stardust HD. It also touted 3D versions of Pain and MotorStorm Pacific Rift, but a look at the small-print reveals that it's only giving away demos.

Sony Bravia KDL-46HX803

Sony's Bravia KDL-46HX803: 'affordable' 3D TV, apparently

Buy a 3D BD player and you may receive a copy of Cloudy With a Chance of Meatballs and Deep Sea in 3D.

All of these goodies will be made available early June, Sony said.

'Affordable' was a word the company applied to its active-shutter glasses but particularly to its 40in and 46in 1080p Bravia HX803 LCD TV. That said, it did say how much the set costs, and when we checked this morning, the Sony website likewise had no pricing information.

Given the HX803's size options, and the fact that it offers 200Hz motion interpolation, 2D-to-3D conversion, LED backlighting and a Freeview HD tuner, it won't be cheap, we reckon.

Indeed, it will be a few years, some say, before 3D TVs become low cost. ®

Seven Steps to Software Security

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.