Feeds

Sony pledges 'affordable' 3D TV experience

But keeps mum about the price

Top three mobile application threats

Sony today pledged to make viewing this summer's World Cup in 3D "more affordable", momentarily forgetting that - so far - no one is broadcasting the matches in more than two dimensions here.

It also set out its 3D stall, promising not only screens but also Blu-ray Disc players and PS3 games that can take advantage of the technology.

The PS3 games will be given to Sony 3D TV buyers through the PlayStation Network and will include stereoscopic versions of Wipeout HD and Super Stardust HD. It also touted 3D versions of Pain and MotorStorm Pacific Rift, but a look at the small-print reveals that it's only giving away demos.

Sony Bravia KDL-46HX803

Sony's Bravia KDL-46HX803: 'affordable' 3D TV, apparently

Buy a 3D BD player and you may receive a copy of Cloudy With a Chance of Meatballs and Deep Sea in 3D.

All of these goodies will be made available early June, Sony said.

'Affordable' was a word the company applied to its active-shutter glasses but particularly to its 40in and 46in 1080p Bravia HX803 LCD TV. That said, it did say how much the set costs, and when we checked this morning, the Sony website likewise had no pricing information.

Given the HX803's size options, and the fact that it offers 200Hz motion interpolation, 2D-to-3D conversion, LED backlighting and a Freeview HD tuner, it won't be cheap, we reckon.

Indeed, it will be a few years, some say, before 3D TVs become low cost. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.