Feeds

Sony pledges 'affordable' 3D TV experience

But keeps mum about the price

The essential guide to IT transformation

Sony today pledged to make viewing this summer's World Cup in 3D "more affordable", momentarily forgetting that - so far - no one is broadcasting the matches in more than two dimensions here.

It also set out its 3D stall, promising not only screens but also Blu-ray Disc players and PS3 games that can take advantage of the technology.

The PS3 games will be given to Sony 3D TV buyers through the PlayStation Network and will include stereoscopic versions of Wipeout HD and Super Stardust HD. It also touted 3D versions of Pain and MotorStorm Pacific Rift, but a look at the small-print reveals that it's only giving away demos.

Sony Bravia KDL-46HX803

Sony's Bravia KDL-46HX803: 'affordable' 3D TV, apparently

Buy a 3D BD player and you may receive a copy of Cloudy With a Chance of Meatballs and Deep Sea in 3D.

All of these goodies will be made available early June, Sony said.

'Affordable' was a word the company applied to its active-shutter glasses but particularly to its 40in and 46in 1080p Bravia HX803 LCD TV. That said, it did say how much the set costs, and when we checked this morning, the Sony website likewise had no pricing information.

Given the HX803's size options, and the fact that it offers 200Hz motion interpolation, 2D-to-3D conversion, LED backlighting and a Freeview HD tuner, it won't be cheap, we reckon.

Indeed, it will be a few years, some say, before 3D TVs become low cost. ®

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?