Feeds

Google money machine tops self with 23% revenue leap

Q1 trumps Christmastime

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

At the end of last year, Google's top secret money machine returned to overdrive. And in the first quarter, it was more of the same.

For the quarter ending March 31, Google pulled in $6.77bn in revenue, a 23 per cent leap from the same period last year - the 2009 quarter where the company was most affected by the worldwide economic meltdown.

Not that it was seriously affected. After expanding ad coverage on its world dominating search engine, the company still showed growth in the first quarter of 2009, and as it trimmed some of its staff and halted acquisitions, it still turned a profit.

But a year later, profits are, shall we say, much higher. And the company is now shrinking ad coverage.

In the quarter just ended, Mountain View pulled in $1.96bn in profits, up 38 per cent from the same quarter last year. Traditionally, Google's strongest quarter is the fourth. Christmastime, naturally. But as the economy continued to rebound, the company pulled in more revenues in the first quarter than it did in fourth.

First quarter aggregate paid clicks leapt 15 per cent from the same quarter last year and five per cent from the fourth quarter, and cost per click jumped seven per cent from the first last year and four per cent from the fourth quarter.

Money machine indeed. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.