Feeds

Seagate preloads FreeAgent Go with 20 Paramount movies

$9.99 and they're yours

Protecting against web application threats using SSL

Seagate is sexing up its FreeAgent Go external drives with 20 pre-loaded Paramount Pictures movies costing $9.99 to unlock.

A weekend report in the US edition of the Financial Times revealed the new way of selling drives by Seagate and quoted Darcy Clarkson, Seagate's VP for sales and marketing. He was responding to the point that a quarter of Seagate's FreeAgent Go customers use their drives for backup and some 70 per cent use them to augment internal hard drive space on their PCs and notebooks. Clarkson said: "We think if we are to grow this market we have to find new uses for hard drives."

The preloaded movies will include GI Joe, The Love Guru - with Star Trek (2009) available at no charge. Customers can view the movies on their PCs and notebooks or on TVs via Seagate's Free Agent Theater Plus docking system. It's not clear how much of the FreeAgent Go drive's up to 1TBB capacity will be used by the movies. The cost per movie will be that of the Go drive, plus the $9.99 unlock fee, which gets you unlimited viewing.

A competing business model might be to load a drive completely with movies and sell it at very low or no cost, relying on unlock license fees for revenue. Imagine a terabyte external drive loaded with, say, 100 movies, each costing $9.99 to view. Let's say average customers unlock 40 movies per drive - that's almost $400 of revenue, enough to cover the cost of the drive, assuming a reasonable purchase cost.

Both Paramount Pictures and Seagate hope people will start building digital home movie collections on hard drives. Seagate competitor Western Digital has an e-ink labelling feature for some of its external drives, a simple and small black and white screen. It seems obvious that people building digital home movie collections on external hard drives will need a comprehensive labelling system to show the contents, such as a scrollable mobile phone screen or digital camera screen, otherwise locating a move in a multi-drive collection could become tedious with a whole sequence of dock load/unload cycles. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
Seagate's triple-headed Cerberus could SAVE the DISK WORLD
... and possibly bring us even more HAMR time. Yay!
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.