Feeds

Brits are HD TV numpties

Low-res thinking

Top three mobile application threats

So you are a reghardware reader and you already know that for high definition TV viewing, you need watch your content through a bolt-on hi-def set top box, Blu-ray player or PS3 console.

But what about the population at large? More than six million Brits think they are already watching High-definition television - but are not connected to the right set top boxes or Blu-ray disc players. In other words they are able to watch only standard definition content on their expensive HD-ready TVs

This is the headline finding of a survey of 9,500 people commissioned by the British Video Association, which found that more than 55 per cent of British households had bought HD-ready TVs "without seemingly having appreciated the experience high definition screens are meant to deliver".

How does the BVA, a trade body that represents content owners, arrive at 6.5 million HD numpties? It extrapolates this from its study which revealed that 28 per cent of people "think they can watch movies in high definition with a DVD player when actually a Blu-ray player or a high definition set-top box is needed to do so, and a further 27 per cent believe that an HDTV shows everything in high definition".

The UK is not swimming in high-def content on free-to-watch TV channels: according to the Daily Mail, three HD channels are currently available to Freesat viewers, three for Freeview viewers, while 41 are available for paying Sky Digital customers and 12 via Virgin Media. Most HD-channel viewers today, clueless or not, will have HD-set boxes supplied by their TV provider.

But the World Cup in June is expected to boost sales of HD-Ready TVs. The message from the trade is: buy a cheap Blu-ray player at the same time, to get the best picture quality.

BVA press release: Choose the right kit for the World Cup

Combat fraud and increase customer satisfaction

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.