Feeds

Apple bails out Google

Monopoly, what monopoly?

3 Big data security analytics techniques

Google's CEO has been lauding iAd, saying that Apple's foray into mobile advertising demonstrates a competitive market in which Google should be allowed to acquire AdMob.

Google has been trying to buy AdMob since November, having snatched the company from Apple, but is facing resistance from the Federal Trade Commission who sees a potential monopoly. Apple's entry into the market removes that threat, at least according to Google CEO Eric Schmidt as Reuters reports.

Addressing the American Society of News Editors, Schmidt explained that iAd was "evidence of a highly competitive market".

"It just seems obvious to me," said the man who wants to spend $750m buying a company which is, admittedly, perfectly placed to compete with iAd.

Given the dominance of the iPhone in mobile applications, and Apple's complete control of the distribution mechanism, iAd should certainly give AdMob a run for its money. Apple would never prevent AdMob-embedded applications - that would invite regulatory attention - but as a one-stop shop for developers even Google will have a hard time competing with Apple. So long as the iPhone remains the dominant mobile-application platform, anyway.

There's no indication that Apple is interested in extending iAd beyond its own hardware, and while the iPhone gets all the attention the rest of the industry isn't sitting still. Every day sees another application store launched (today's launch: Deutsche Telekom's UK store); other platforms are increasingly relevant, and making money.

It's easy to imagine Google and Apple carving up the mobile-advertising market between them, maintaining the illusion of competition but actually avoiding each other while squashing smaller players and raising insurmountable barriers to entry. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.