Feeds

TalkTalk, ORG see cash from Mandybill chaos

We failed. Give us money

Choosing a cloud hosting partner with confidence

Never let the facts, or taste, get in the way of a marketing campaign, we say.

TalkTalk boldly promised today to fight disconnection requests in court, at least until after the election. Carphone Warehouse strategy director Andrew Heaney made the pledge on his blog.

The fact that ISPs don't get any disconnection requests, and if they did, they would (rightly) throw them in the bin along with other junk mail, isn't mentioned. Such a request would currently have the legal validity of a request to paint your house pink, scribbled on a fag packet and thrown from a passing car.

Heaney's pledge is only good until "after the Election". If account suspensions are eventually approved, it won't be for a long time, as we discuss elsewhere on the site today.

Maybe Heaney thinks we're all extremely stupid. Or maybe he's just found his audience.

"I’m impressed. Well done," comments Stef Lewandowski, a marketing guru who has advised quango Nesta and the Department of Culture Media and Sport, and is a Cultural Leadership Fellow at the Arts Council-sponsored Clore programme, studying "Accelerated Serendipity".

Pass the bong: "Accelerated Serendipity", apparently

(All those links are there because it's a Friday, and you might otherwise think Stefan is a late April Fool's Day invention. We're not making this up. And we didn't just invent the conceptual graphic, either.)

"Seven Years of Donations Fighting, Brothers..."

Meanwhile Open Rights Group's Maximum Leader, Comrade Jim Killock, was crowing about the success of the appeals drive, launched to capitalise on the ORG's spectacular success (are you sure? - Ed) with the Digital Economy Bill.

The ORG's entire front page was replaced with a "Fuck You" graphic, soliciting donations. This prompted dismay from supporters, according to emails that fell into our inbox.

"Someone - please - say that the ORG server has been hacked by some script kiddies," wrote one supporter. "Oh, for heavens sake are we in the school playground? Who are we trying to attract?" asked another. "Yes, we lost a round - there's no reason to become petulant and offensive."

Killock eventually obliged, but then noticed something:

"Hum guys, since we took the graphic down, nobody's joined up (from 16.50 till now) - that's cost us about £2000* assuming they're not joining because we're not pushing them as strongly," he wrote.

So he put it back up again.

Comrade Jim explained that five people an hour were joining while the front page had displayed the middle finger - which indicates what an impressive mass movement the music industry is up against. That's almost enough for an ORG Flash Mob. The average pledge was £60, which Jim multiplied over seven years.

(Obviously he expects the 'copyfight' to go on... and on... and on.)

"I'm very understanding of the issues people have raised, but a strong reaction - one that will offend some people while making other people agree violently - is required to make people part with their cash."

That's the spirit, Jim.

And people call us cynical. ®

Business security measures using SSL

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.