Feeds

Microsoft launches iPad-happy website for wimmin

Ladies night, oh what a site

Build a business case: developing custom apps

Microsoft launched a website for women yesterday based on Adobe’s Flash technology, and it renders particularly well on Apple’s iPad.

The site's homepage animation does not currently run on Microsoft’s own Silverlight software, which is the vendor’s rival to Flash.

The Register has asked Microsoft when it plans to slot Silverlight into “Glo”. We’ll update this story when we get a response.

As for the latest MSN site, Microsoft has cobbled together a “lifestyle” portal for women in conjunction with brand partners Hachette Filipacchi Media US and BermanBraun.

According to the accompanying blurb, Glo hits all the right clichéd female notes on style, beauty, living and relationships.

Microsoft described it as “a unique escape for women on the web”, presumably because there’s so much porn and chatter about computers available online for all those sex-starved men out there.

Sadly, as far as we could tell, the company is yet to entice punters through the Glo door with offers of free drinks all night for the ladies, while men have to pay before entering the girly domain.

But Microsoft insists that Glo is “in-the-know” and provides “inspiration and practical ways” for women to “attain their best life”.

Unsurprisingly the site pulls in content from other parts of Microsoft’s online estate, including Bing and MSN.

Meanwhile, Microsoft is wooing advertisers to sign up to Glo with the following declaration.

"Glo transports women from the everyday to their best day, through smart, engaging content about style, beauty, home and relationships. Glo is there when women escape to 'me time,' delivering fun and inspiration with a smart inclusive voice, wrapped in a beautiful, sophisticated package."

All of which suggests that Microsoft has gone a bit Mel Gibson. But we're not talking Mad Max or Lethal Weapon, this is more like watching a re-run of What Women Want. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.