Feeds

FTC rallies lawyers over Google mobile ad pact

Antitrust challenge imminent?

Internet Security Threat Report 2014

The Federal Trade Commission has put together a team of lawyers for a possible antitrust challenge to Google's proposed $750m takeover of mobile advertising outfit AdMob, according to a report citing people familiar with the matter.

The Wall Street Journal reports that the FTC has also passed its concerns over the deal to Congress, but that it has not made a final decision on whether it should block the pact.

Last month, Bloomberg reported that the government agency was likely to oppose the deal after, well, people familiar with the matter said that the agency had requested sworn declarations from Google competitors and advertisers.

On Tuesday, US Senator Heb Kohl - chairman of the Senate subcommittee on antitrust - sent a letter to the agency urging it to closely examine the deal. But it's safe to say his wish has already been granted.

The FTC is investigating whether the deal would harm competition in mobile advertising market. AdMob operates an application-banner-ad exchange for the iPhone and other mobile handsets - an obvious complement to Google's search ad biz. IDC estimates the AdMob pact would give Google a 30 to 40 per cent share of the fledgling and rapidly growing market. ®

Secure remote control for conventional and virtual desktops

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.