Feeds

FTC rallies lawyers over Google mobile ad pact

Antitrust challenge imminent?

3 Big data security analytics techniques

The Federal Trade Commission has put together a team of lawyers for a possible antitrust challenge to Google's proposed $750m takeover of mobile advertising outfit AdMob, according to a report citing people familiar with the matter.

The Wall Street Journal reports that the FTC has also passed its concerns over the deal to Congress, but that it has not made a final decision on whether it should block the pact.

Last month, Bloomberg reported that the government agency was likely to oppose the deal after, well, people familiar with the matter said that the agency had requested sworn declarations from Google competitors and advertisers.

On Tuesday, US Senator Heb Kohl - chairman of the Senate subcommittee on antitrust - sent a letter to the agency urging it to closely examine the deal. But it's safe to say his wish has already been granted.

The FTC is investigating whether the deal would harm competition in mobile advertising market. AdMob operates an application-banner-ad exchange for the iPhone and other mobile handsets - an obvious complement to Google's search ad biz. IDC estimates the AdMob pact would give Google a 30 to 40 per cent share of the fledgling and rapidly growing market. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.