Feeds

Apple understates iPad demand

Cupertino hypemeisters low on hype

Next gen security for virtualised datacentres

Apple says it "sold over 300,000 iPads in the US as of midnight Saturday, April 3." But that figure is an uncharacteristic understatement by Cupertino's hyperactive hypemeisters.

As The Reg noticed - and MacDailyNews also pointed out - Apple's press release refers only to "deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores."

Missing from that 300,000 figure are pre-sales for the iPad Wi-Fi + 3G, for which Apple has been banking pre-orders since March 12. "Banking," however, doesn't include Apple engorging its coffers with $629 to $829 per pre-ordered iPad Wi-Fi + 3Gs. According to Cupertino's payment and pricing terms, "your card will only be charged after your order has shipped."

Including the yet-to-be-delivered 3G iPads, which are scheduled to be released on an unspecified date later this month, total iPad orders and sales may be more in the 400,000 to 500,000 range. But Apple, to no one's surprise, isn't providing specific figures.

Apple's release also notes that iPad users downloaded more than one million apps and a quarter million ebooks from Apple's App Store and iBookstore on the first day that the iPad was released into the wild.

Keeping more to their core code of using the largest numbers possible while providing the least detail possible, Apple did not disclose how many of those apps and ebooks were free and how many were paid.

“It feels great to have the iPad launched into the world - it's going to be a game changer,” Apple chief executive Steve Jobs said in a canned statement that also declares that the "magical" tablet is "defining the future of mobile media and computing devices." ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?