Feeds

Apple understates iPad demand

Cupertino hypemeisters low on hype

Boost IT visibility and business value

Apple says it "sold over 300,000 iPads in the US as of midnight Saturday, April 3." But that figure is an uncharacteristic understatement by Cupertino's hyperactive hypemeisters.

As The Reg noticed - and MacDailyNews also pointed out - Apple's press release refers only to "deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores."

Missing from that 300,000 figure are pre-sales for the iPad Wi-Fi + 3G, for which Apple has been banking pre-orders since March 12. "Banking," however, doesn't include Apple engorging its coffers with $629 to $829 per pre-ordered iPad Wi-Fi + 3Gs. According to Cupertino's payment and pricing terms, "your card will only be charged after your order has shipped."

Including the yet-to-be-delivered 3G iPads, which are scheduled to be released on an unspecified date later this month, total iPad orders and sales may be more in the 400,000 to 500,000 range. But Apple, to no one's surprise, isn't providing specific figures.

Apple's release also notes that iPad users downloaded more than one million apps and a quarter million ebooks from Apple's App Store and iBookstore on the first day that the iPad was released into the wild.

Keeping more to their core code of using the largest numbers possible while providing the least detail possible, Apple did not disclose how many of those apps and ebooks were free and how many were paid.

“It feels great to have the iPad launched into the world - it's going to be a game changer,” Apple chief executive Steve Jobs said in a canned statement that also declares that the "magical" tablet is "defining the future of mobile media and computing devices." ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.