Feeds

Trustpilot prunes florid iFlorist tributes

Weeds out suspect reviews

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Following our look yesterday at some highly-suspect online reviews for iFlorist, Trustpilot has pruned a bunch of the offending tributes and is investigating the matter.

To recap, iFlorist was rated by many reviewers as pretty much the greatest website ever to grace the internet, which led us to question the authenticity of these outpourings of praise.

Our probe and iFlorist's reply to the allegations can be found here.

This morning, Julie Van Hemelryck, Trustpilot's Country Manager UK, got in touch to say:

Some of our clients pointed out the article you wrote on iFlorist. I have to admit that you are spot on, as we are in the process of investigating their reviews.

We always assume that a review on Trustpilot is a real one. Anyone on our site can report the review by clicking 'report abuse' under the review. Within 3 days, we look into the matter. In this case, I have asked 55 people for a proof of purchase to prove they are an actual customer from iFlorst. None replied, so I deleted all those reviews.

I also have to add that we are in touch with iFlorist, and discussing the matter with them too.

Here's iFlorist's current rating down at Trustpilot:

iFlorist on Trustpilot, earlier today

Suffice it to say, there are still a lot of dodgy-looking gushings awaiting the once-over by Trustpilot's veracity bureau, but we're gratified to see the matter is being addressed.

Finally, and in a quite fragrant twist to the tale, our original article this morning attracted the following comment from one "gef05", who was moved to protest: "You full of hate and criticism, but When need flowers who will call? iFlorist only place for beautiful flowers like dhalia, signifies the whisper of love between two people meant for one another."

Well done, sir. A lovely bunch of "dhalias" is as we speak winging its way to you in recognition of your unbiased and thoughtful opinion. ®

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.