Feeds

Greenpeace labels Dell 'a bloody marketing machine'

Protests against computer maker in India, Netherlands

Securing Web Applications Made Simple and Scalable

Greenpeace has lambasted Dell's decision to "backtrack" on its commitments to remove hazardous chemicals from all of its products.

The eco-hardliner pressure group protested outside Dell offices in Bangalore and Amsterdam yesterday, calling on the vendor to stop "backtracking" over its promises to remove polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from its kit.

Dell, whose environmental credentials now trail behind the likes of Apple and HP, according to Greenpeace, is currently committing to reaching that target by next year.

However, Greenpeace is concerned that Dell will renege on that promise after ditching plans to rid its products of PVC and BFRs by 2009.

The company went on record to say it would reach that goal by 2011, but Greenpeace isn't altogether convinced.

"Dell was aspiring to be the greenest tech company on the planet," Greenpeace spokeswoman Iza Kruszewska told The Register today.

She said Dell was also the first firm to commit to eliminating harmful chemicals from its products. But other computer makers have now overtaken Dell.

"Apple, HP and even cheapo Acer, which has four lines of notebooks free of PVC and BFRs, have all jumped ahead. Shame on you Dell," said Kruszewska.

She added that lesser-known Indian PC makers also highlighted Dell's fall from Greenpeace grace, by pointing out that Wipro and HCL both offered PVC/BFRs-free computers to their customers.

Greenpeace isn't convinced that Dell will hit its 2011 target to banish the chemicals from its goods either.

"The company is just a bloody marketing machine," claimed Kruszewska, who added that Greenpeace would continue to protest against Dell's sluggish response to dropping the chemicals from its entire product range.

Dell told El Reg that it was working with its suppliers to use what it described as "environmentally preferable materials" in its products.

"We have always been committed to eliminating BFR/PVC from our products, and we plan to achieve that goal by the end of 2011 for newly introduced personal computing products," said a Dell spokesman.

"This task presents challenges, but we're working closely with our suppliers to find reliable, environmentally preferable alternatives that maintain the performance standards our customers require. Dell's Corporate Responsibility team engages with Greenpeace regularly and have been in touch regarding yesterday's activities." ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.