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Brits blasé about 3D TV 'fad'

Survey suggest very few early adopters

Internet Security Threat Report 2014

Brits may have been wowed by Avatar but James Cameron's 3D epic hasn't persuaded them to buy a 3D TV no matter what, research has revealed.

Around 3000 punters were polled this month by shopping website Vouchercodes.co.uk but only 1.4 per cent of them - 42 people - said they were willing to stump up the £2000 the first 3D TVs are expected to cost.

More than half of those surveyed - 53 per cent - said they would only be willing to spend no more than £499 for a 3D TV - a quarter of the current asking price.

When asked what, above all else, might persuade them to buy a 3D TV, 43 per cent of respondents pointed to movies, with 12 per cent picking nature programmes and 11 per cent wanting to watch football in 3D.

Why might they not buy? Because it's a just a fad, 19 per cent said, while just over a quarter of those polled said they were happy watching standard, two-dimensional telly. Two-thirds of those surveyed admitted they feel they'll look silly wearing 3D specs at home.

That's good news for Nintendo, at least, which has said the next incarnation of its DS handheld console will do 3D without the need for special glasses.

Sky kicks off its pubs-only live 3D football channel next month. ®

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