Feeds

Brits blasé about 3D TV 'fad'

Survey suggest very few early adopters

The Essential Guide to IT Transformation

Brits may have been wowed by Avatar but James Cameron's 3D epic hasn't persuaded them to buy a 3D TV no matter what, research has revealed.

Around 3000 punters were polled this month by shopping website Vouchercodes.co.uk but only 1.4 per cent of them - 42 people - said they were willing to stump up the £2000 the first 3D TVs are expected to cost.

More than half of those surveyed - 53 per cent - said they would only be willing to spend no more than £499 for a 3D TV - a quarter of the current asking price.

When asked what, above all else, might persuade them to buy a 3D TV, 43 per cent of respondents pointed to movies, with 12 per cent picking nature programmes and 11 per cent wanting to watch football in 3D.

Why might they not buy? Because it's a just a fad, 19 per cent said, while just over a quarter of those polled said they were happy watching standard, two-dimensional telly. Two-thirds of those surveyed admitted they feel they'll look silly wearing 3D specs at home.

That's good news for Nintendo, at least, which has said the next incarnation of its DS handheld console will do 3D without the need for special glasses.

Sky kicks off its pubs-only live 3D football channel next month. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.