Feeds

Is iFlorist the greatest website in the universe, ever?

Raised eyebrows at gushing customer reviews

Build a business case: developing custom apps

Well, we're a suspicious bunch, and we emailed iFlorist to suggest that some of these reviews were faked. This is their reply:

We are more than happy to chat to you about our reviews, however you have not included a telephone number. To answer some of your points by email, we deliver flowers to 140 countries and have customers in over 200. We have no real control over what is written about us apart from offering what we believe is the best level of customer service in the industry backed by a no quibble, 100% satisfaction guarantee.

At times such as Mothers Day, it is obviously difficult to ensure that we respond to all queries within our normal 2 hour response time. However, having checked out the many review websites, I think you'll see that we have in general received extremely good, positive feedback, which is also reflected by the thousands of emails we receive directly.

We have, as you've pointed out, noticed that there seem to be several reviews which contain poor spelling and grammar, however this seems to apply primarily to reviews placed by customers located worldwide, and in countries where English may not be their primary language. We also use Google Checkout and, as part of the process, Google encourages our customers to create comments and feedback, on a number of review websites. Reviewing some of those comments, the "improbability" which you speak of, if based on the quality of writing, is reflected in both positive and negative reviews.

We have an excellent relationship with our local Trading Standards office, and are members of ISIS, with full accreditation (http://isisaccreditation.imrg.org). We've also discovered from investigating usernames and product references/locations, that reviews have been written negatively about our company, which does not appear to tie up with our customer or order records. We take the perception of our company, and the quality of our customer services extremely seriously, and believe that we're one of the few floral gifting companies to offer a one-to-one, manned livechat facility (meaning queries or worries can be responded to, anywhere in the world, instantaneously).

We are soon to introduce our own review service on the iflorist.co.uk website, in order that customers can review both our products and the website, in addition to our network of 1,800 local florists and flower shops, which will provide a further point of reference for both new and existing customers.

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.