Feeds

Why the Google antitrust complaint is not about Microsoft

It's about 'bundling' services with a search monopoly

Beginner's guide to SSL certificates

Blending or bundling?

Google may paint this kerfuffle as Foundem struggling to come to terms with its algorithms, but Google whitelisted Foundem back into AdWords in 2007, and on December 1, after our original story ran, restored the site to its unpaid results. The EU complaint is not an effort to somehow change Google's algorithms or expose them. It asks that Google opens up about how it handles penalties and introduce some fair play to Universal Search.

On the penalty front, Foundem is asking that Google come clean on the existence of search penalties, the criteria for applying the penalties, and the rationale behind them. Plus, it wants a formal appeals process. "They need to be much more transparent and effective with appeals so that no other company takes three and half years to get fixed," Shivaun Raff says.

Separately, the Raffs have called for a complete overhaul of Universal Search. "Google should not discriminate - at all - not even in favor of Google's own services," she continues, accusing Google of using completely different algorithms to rank results for its own services. The complaint also argues that when Google inserts its own services, it should clearly label them - just as it labels advertising on its search engine.

As the Raffs point out in their FCC filing, Google has said that Universal Search is a way of "blending" its own services into web results. But the filing also points out that others have called it "bundling". The onus is now on the European Commission to decide whether it should launch a formal probe that will settle these semantic differences.

Shivaun Raff is confident that a probe will indeed be launched. That's her opinion, incidentally, not Microsoft's. She is clearly someone who can speak for herself - and does. Google doesn't seem to realize this. But that's part of the problem. Human interaction is not its strong suit. ®

Intelligent flash storage arrays

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.