Feeds

Why the Google antitrust complaint is not about Microsoft

It's about 'bundling' services with a search monopoly

The Power of One eBook: Top reasons to choose HP BladeSystem

Blending or bundling?

Google may paint this kerfuffle as Foundem struggling to come to terms with its algorithms, but Google whitelisted Foundem back into AdWords in 2007, and on December 1, after our original story ran, restored the site to its unpaid results. The EU complaint is not an effort to somehow change Google's algorithms or expose them. It asks that Google opens up about how it handles penalties and introduce some fair play to Universal Search.

On the penalty front, Foundem is asking that Google come clean on the existence of search penalties, the criteria for applying the penalties, and the rationale behind them. Plus, it wants a formal appeals process. "They need to be much more transparent and effective with appeals so that no other company takes three and half years to get fixed," Shivaun Raff says.

Separately, the Raffs have called for a complete overhaul of Universal Search. "Google should not discriminate - at all - not even in favor of Google's own services," she continues, accusing Google of using completely different algorithms to rank results for its own services. The complaint also argues that when Google inserts its own services, it should clearly label them - just as it labels advertising on its search engine.

As the Raffs point out in their FCC filing, Google has said that Universal Search is a way of "blending" its own services into web results. But the filing also points out that others have called it "bundling". The onus is now on the European Commission to decide whether it should launch a formal probe that will settle these semantic differences.

Shivaun Raff is confident that a probe will indeed be launched. That's her opinion, incidentally, not Microsoft's. She is clearly someone who can speak for herself - and does. Google doesn't seem to realize this. But that's part of the problem. Human interaction is not its strong suit. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.