Feeds

Why the Google antitrust complaint is not about Microsoft

It's about 'bundling' services with a search monopoly

Top three mobile application threats

Universal Google Product Search

But the filing's most compelling data concerns the price-comparison market. According to a Foundem study, more than 270 sample searches across what the Raffs call a broad sample of product- and price-comparison–related terms indicate that Google Product Search is far more likely to appear at the top of Google's search pages than competitors such as Shopping.com, Pricegrabber, Nextag, and the Raffs' own Foundem:

Google Product Search statistics

Google ranking of leading UK price comparison sites across a broad sample of product- and price-comparison-related search terms, as of 29 January 2010. Google Product Search results are shown in red. Other price comparison service results are shown in shades of green (source: Foundem)

What's more, according to a study that Foundem commissioned from comScore, the steep rise in the popularity of Google Product Search coincided with the introduction of Universal Search:

Google Product Search statistics

Unique monthly US visitors to Google Product Search between January 2007 and November 2009 (source: comScore)

The study also indicates that the rise of Google Product Search came at the expense of several Google competitors:

Google Product Search statistics

Percentage change in number of unique monthly visitors to US Price Comparison sites (including Google Product Search) from October 2007 to October 2009 (source: comScore)

The filing stops at the two examples: mapping and price comparison. But it warns that Google could apply Universal Search to, well, almost anything. "The two examples considered here illustrate the discriminatory market power of an overwhelmingly dominant search engine allowed to systematically favor its own services," it says.

"But these examples are just the tip of the iceberg. Similar harm to competition and innovation is inevitable when Google extends this strategy into new domains, such as financial search, travel search, property search, job search, social networking, browsers, operating systems, mobile, and so on."

Top three mobile application threats

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.