Feeds

Radio lobby 'hides' 2m analogue receiver sales

Mysterious boost for DAB

Top three mobile application threats

Maybe the Great Digital Switchover won't be so difficult, after all. The UK's digital radio lobby group has redefined what an analogue radio is, giving DAB a stunning boost in market share.

You'll recall that in the Digital Britain report last summer, Lord Carter recommended that when digital listening (mostly on DAB radios) reached 50 per cent, broadcasters should set a date for switching off analogue. The 50 per cent figure wasn't the only criterion, but it was the foremost.

There was a problem. Throughout 2008, DAB's share of new receiver sales remained stubbornly stuck at 20 and 21 per cent of the market. Yet in the most recent figures for Q4 2009, conducted by market researcher GfK Retail & Technology, it had leapt to 28 per cent. Radio analyst Grant Goddard unearthed the reason why.

GfK says it's stopped counting sales of analogue radios embedded in MP3 players and some music phones, as well as set top boxes.

Now with FM: Apple's iPod nano

Gfk defines a "portable media player" as any portable music device that plays music and has a 3.5mm headphone jack. That definition increasingly includes a lot of phones - the leader by volume in Q1 was a Nokia touchscreen phone, for example. Since last Autumn, the category has included Apple's iPod nano. But although these are analogue radio receivers, they don't count.

Around two million sales of real (not phantom) analogue radios have been 'lost' by the creative accounting polling.

Writes Goddard:

It seems that the last resort for Digital Radio UK to be able to demonstrate to a sceptical public (and increasingly sceptical members of the House of Lords) that DAB radio is ‘taking off’ with consumers is to fix the figures to make it look that way. If you cannot convince the public to stop buying analogue radios, you can ‘bend’ the figures to magically make it appear that the public is buying fewer analogue radios.

He recently found that Digital Radio UK had been tinkering with the way it presents the raw data it sources from GfK. When claiming that 75 per cent of new radio sales are DAB, they excluded everything that wasn't a kitchen radio. FM radios fitted in cars, ghetto blasters and so on were conveniently forgotten.

More on the Digital Switchover shortly. M'Lordships have backed an analogue scrappage scheme, so hold on to your trannies. ®

3 Big data security analytics techniques

More from The Register

next story
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
Edward Snowden on his Putin TV appearance: 'Why all the criticism?'
Denies Q&A cameo was meant to slam US, big-up Russia
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
Judge halts spread of zombie Nortel patents to Texas in Google trial
Epic Rockstar patent war to be waged in California
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.