Feeds

Phorm turns up in Brazil

'Is it safe?'

Secure remote control for conventional and virtual desktops

After months lost in a jungle of its own creation, Phorm, the much-maligned internet monitoring and profiling outfit, today emerged with new hopes its technology and the tens of millions spent on it might bring some return.

Brazil has long been a destination of choice for those who hit trouble in Britain, and Phorm is no different. Confirming rumours that have been circulating for several months, Phorm said it has signed a deal to profile internet users in the country.

It also announced it has booked £3.7m in targeted advertising, Phorm's first sales revenue since it shut down its previous business - described as spyware by several security firms - in 2006.

It will launch what it described as "the first phase of a country-wide roll-out" with Oi - an ISP - and Estadão, iG, Terra and UOL - portal publishers who will carry targeted ads.

Phorm will also deploy its content targeting system, Webwise Discover, branded as "Navegador".

According to the most recent statistics available from the International Telecommunication Union, there are more than 67 million internet users in Brazil, about 34 per cent of the population.

As was planned in the UK, Phorm will profile internet users' interests by intercepting their traffic and looking for keywords in the web pages they visit. It acts as an exchange, allowing advertisers to target individuals based on what they have recently browsed. The targeted ads will be served up on publisher sites which sign up to the exchange.

Phorm's UK plans hit major problems after The Register revealed it had trialled its technology without the knowledge or consent of tens of thousands of BT customers. Eventually BT, TalkTalk and Virgin Media all pulled out, forcing Phorm to look to overseas markets.

The domestic legal fallout continues, with the European Commission planning legal action against the British government to tighten privacy laws, and the Crown Prosecution Service still considering a potential criminal case.

Chief executive Kent Ertugrul said today: "Our commercial deployment in partnership with many of Brazil's leading internet players reflects the many lessons learnt from experiences in other markets.

"Beyond Brazil, we have successfully completed two trials in Korea, about which we will update the market in due course, and we are now active in almost every other major internet market worldwide."

The Alternative Investment Market, where Phorm is listed, gave today's announcement a positive reception, with shares currently up about eight per cent at £3.75. It seems investors are now more cautious about the firms announcements, however - when its now-defunct British deals were unveiled, Phorm stock rocketed to more than £30. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?