Feeds

Intel online software stores set to conquer world

First North America, now Europe, then...

Secure remote control for conventional and virtual desktops

Referring to a vendor's options, Biddle said: "We're a developer program and a store in a box. You can do it as lightweight or as heavyweight as you want. If you want to go light and just say 'We're going to do a quick-and-dirty store' as an experiment, we can manage basically everything for you, if that's what you want. If you want to say, 'We actually see this as a great market-differentiator for us, we're going to double-down on our ability to work directly with consumers, so maybe we're going to offer only software that's consistent with our marketing and our demographic,' then you can do that too."

When asked whether there would be, for example, an Acer area at the Intel AppUp Center or a standalone Acer AppUp Center, Biddle replied: "Honestly I don't want to sound sort of emphatic about one or the other because it could turn out that both are true. What we're thinking right now is that there would be, for example, an Acer store - whatever they want to call it, the Acer Marketplace, the Acer Download Place, Acer Cool Stuff, whatever. It would have the Intel AppUp Center logo in the lower lefthand corner, but otherwise it's the Acer store."

From Intel's point of view, a Samsung netbook user could, for example, buy something from the Acer store. That said, Biddle cautioned that locking out an app could happen at the device level, though not at the store level. "If somebody builds a device that has controls over what can and can't run, then they can, for example, make their device exclusive to their store - but that's outside of us."

Although the netbook AppUp Center betas currently support only Windows and Moblin 2.1, Linux is under investigation. "We're looking at Linux," Biddle says - but his priorities are clear: "We want to support Atom. We are first and foremost a processor vendor - we're going to support Atom right now, and clearly the right answer to that is Moblin and Meego, but we are a CPU business. We want to make sure users of our devices have the best possible experience.

"This is very much consistent with what we want to do in AppUp - and, frankly, with Moblin and Meego. This is supporting both our current position in existing markets like netbooks and our pursuit of future markets like slates, tablets, and handhelds."

But Biddle doesn't want to tell vendors or consumers what to do. "I've got a lot of scar tissue around 'imposition of will' on consumer demand, as well as on third parties, and so my perspective is that we want to focus energy around Atom and netbooks because we think it's a sufficiently large-volume installed base but not so big that we're trying to boil the ocean."

At CES, Otellini expressed high hopes for the future of the AppUp Center approach to software sales: "Looking forward," he said, "our vision is not to limit this just to netbooks. The vision is to extend it to any Intel-architecture device in the computing spectrum. So, up into the PC space to be able to address the billion units of PCs that are out there ... but increasingly down into handheld and even smart-TV space over time."

But the concept has a long way to go before it conquers the world. For example, the fact that both the North American and European AppUp Centers are still in beta, according to Biddle, is "very much by design." There's a lot of work that remains to be done, and the beta tag provides some cover. "Keeping the beta label around things like rolling out new currencies, rolling out new direct runtime support - getting a few of those under our belt we think is super-important while we're still in beta so that we can make sure that we can make them bulletproof."

But netbooks are, for Biddle's money, the right place to start, and Europe is a great place to dive in. "We're super-excited about Europe because, for example, the consumer profile is quite interesting. And the commuter profile is quite interesting: a lot of short-to-medium plane, train, and bus transport - and if you're on a train for an hour, a netbook is the perfect device. It's ideal. It's got great battery life - it's better for that experience than my iPhone, hands-down." ®

Bootnote

Although Biddle claims that the AppUp Center's validation procedures will be transparent, they do have one thing in common with Apple's App Store: a distaste for human flesh. According to the Application Ratings section of the developer guidelines, "Content that generally falls under the category of pornography" will be prohibited - namely: "Nudity or sexual material (e.g. exposed breasts, bare buttocks, visible genitals, visible sexual touching, explicit sexual language, erections/explicit sexual acts, bondage/SM, erotica)."

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.