Feeds

Intel online software stores set to conquer world

First North America, now Europe, then...

7 Elements of Radically Simple OS Migration

Intel has expanded the beta versions of its online Windows 7 and Windows XP netbook-software storefronts to include Moblin 2.1 in the US and Canada. It has also announced it will soon move across the pond to offer Windows and Moblin 2.1 apps to anyone whose currency is denominated with a £ or €.

On March 31, the Intel AppUp Center Beta will become available in 27 European countries - although at launch only English will be supported, with other languages to be rolled out over time.

Intel's Peter Biddle, headman of AppUp products and services, told The Reg that a multi-language roll-out is on the way. "There's a bunch of moving parts in this system - not the least of which being things like VAT. We're starting with English and the Euro, and then we'll be rolling out localizations into local European languages over time."

Developers must submit their netbook applications to the Intel Atom Developer Program for validation before those apps can be accepted into the AppUp Center storefronts. However, Intel promises that the validation process will be less onerous than what many developers have experienced from, say, Apple's App Store police.

"We heard very clear feedback from the software-development community that we needed to be transparent and not seemingly random or capricious," Biddle said. "That's why we published our guidelines right off the bat. That's why we are being as transparent as we possibly can about what the requirements are going to be, as well as providing you with direct and accurate feedback about where you are in the queue, and the reasons - if you do fail validation - why, and remedial steps to fix it."

The AppUp Center will be managed by Intel, but netbook vendors will be able to add their own custom front-ends to Intel's "storefront" back-end. "We call them 'storefronts'," Biddle told us, "because when you think about what it takes to run a store, things like back-end, validation, and catalog are all implied - and those are all things that we manage."

No specific netbook-manufacturing partners were part of Thursday's announcement, although Intel CEO Paul Otellini had said during the AppUp Center's coming-out party at this year's Consumer Electronics Show that Acer, Asus, Dell and Samsung had all committed "to build AppUp Center storefronts of their own." However, Biddle said: "We're still working with those guys and super-excited about them. And they're awesome."

Those still-to-be-announced netbook vendors will have a high degree of freedom in designing their front-ends. "Right now you go to the Intel beta storefront. In the future, we look to you being able to go to an Acer, Asus, Dell, HP, Samsung storefront - and other unannounced partner storefronts - and at that storefront you will see the offerings that that e-tailer wants to highlight, as well as the listings they want to make available. They have control over the catalog, over what gets listed. They also have control over ... a 'top five,' for example, or 'store picks,' or 'editor picks.'"

Build a business case: developing custom apps

Next page: Bootnote

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?