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Revealed: the unstoppable rise of the LCD TV

Explosive growth unhindered by plasma, OLED

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LCD technology dominates the TV market, and its grip will only tighten during the next three or four years, market watcher DisplaySearch has said.

That the technology is squeezing out old-style CRT screens won't surprise anyone, but it may come as a disappointment for plasma fans and those of you keen on emerging technology OLED.

Plasma will experience growth this year after starting to decline in 2009, DisplaySearch said, thanks to the introduction of 3D sets. But while sales of plasma TVs will rise to 15m units worldwide in 2010, the will dip again in 2011 and stay essentially static through 2013.

OLED barely registers, appearing on DisplaySearch's marketshare chart as the thinnest of blips in 2012, the point at which vendors like LG and Samsung release reasonable-sized OLED TVs and the ultra-wealthy give them a try.

DisplaySearch TV Shipments

Source: DisplaySearch

Come 2013, and OLED's annual shipments fall to an invisible line above the 250m-odd TVs sold that are based on other technologies. Even CRT sales will be higher.

But the vast majority will be LCDs, and most of those will be LED-backlit models. This year, some 228m TVs will be sold, of which 180m will be LCDs, DisplaySearch estimates. That's 79 per cent of the market.

In 2013, around 228m LCDs will be sold, 91 per cent of the total. And 139m of them - 55.6 per cent of total telly sales - will have LED backlights. The remainder will have fluorescent backlights. ®

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Latest Comments

CRTs

Don't ask me why but they definitely still use them for analogue CCTV signals (alongside IP solutions) and I imagine there are other professional uses. Presuming this isn't just consumer units.

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Up to the minute research

"Market watcher" DisplaySearch is bang on with its research.

I was down the market not long ago and it's true, that's the place to spot emerging trends -- if you know what you're doing.

For example, I encountered a bloke selling Sony Betamax units. According to him, they're set to be huge success in 2012.

As a confirmed early adopter, I've bought one.

I think it will be especially useful with all the new TV channels coming our way -- BBC2 imminently, and there's a report (which DisplaySearch will doubtless know more about than I do) that the Independent Television Authority is considering the creation of something called "Channel 4".

As to DisplaySearch's comments about LCD, I'm no expert like they are.

But I can tell you: that LC Tanner in the new serial called "Coronation Street" from Granada TV, Manchester, Lancashire, is quite something.

I'm off to more markets (and a couple of car boot sales) next week so if I acquire further commercial intelligence of the calilbre relayed by DisplaySearch, I'll post here so Reg readers get it first.

Paris, because when back-lit she's still one of the best displays around.

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How many CRTs sold??!

As I'm sure I've commented before, who on earth is buying all these CRTs, and more importantly, where are they even offered for sale?

They're almost impossible to find on sale now and have been for a good year or two. Even the absolute bottom end of the market (kids' bedroom TVs with integrated DVD players etc.) are now all LCD.

I call shenanigans on these figures.

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