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Polaroid enthusiasts unveil new instant film

Time to dust off your SX-70

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Owners of Polaroid's classic SX-70 camera will this week be able to buy the first of a new batch of instant films for the model, courtesy of The Impossible Project.

A snap on The Impossible Project's PX 100. Pic: Jake ChessumSince Polaroid stopped production of instant film back in 2008, the tech has until now been available only from existing stocks and through Fujifilm, which offers a few professional products and dedicated packs for its Instax camera range.

The Netherlands-based Impossible Project, headed by Dr Florian Kaps, has invested €2.3m to develop the PX 100 monochrome film packs - the first of a range of products which will include a B&W PX 600 release in the coming weeks, and a colour film in the summer.

The Impossible Project unveiled the decidedly-sepia PX 100 at a New York press conference yesterday (see sample pic). The film packs, with eight instant snaps, will go on sale this Thursday on the project's website, as well as at selected Asian, European and US retailers, for $21 a pop.

To ensure the survival of the instant in a digital age, The Impossible Group said it intends to produce one million film packs by the end of the year followed by three million in 2011, finally ramping up to 10-15 million packs a year.

Polaroid, meanwhile, has moved into the inkless printer market, based on zero ink (Zink) paper. ®

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