Feeds

Virgin Mobile fined for pushing mobile spam

Ignored Oz opt-outs

Secure remote control for conventional and virtual desktops

Virgin Mobile has been fined for sending spam messages to Australian mobile users who'd already opted out of receiving promotions.

The carrier was fined AU$22,000 (US$20,240) after it was found to have sent messages to mobile subscribers who had clearly stated their preference not to receive unsolicited text message ads.

The Australian Communications and Media Authority (ACMA) levied the fine after Virgin Mobile customers received messages containing an "example of recent offers" in a bid to persuade them that Virgin's spam is really tasty.

Whoever sent the messages therefore targeted customers who already said 'no thanks' to junk, an action that went down badly with regulators at the ACMA.

"The key tenet of the Spam Act is that commercial electronic messages cannot be sent without the consent of the recipient," said ACMA chairman, Chris Chapman, in a statement. "An organisation must respect a person’s desire not to receive commercial electronic messages, even if it is just to ask if they have changed their mind."

As well as agreeing to pay a fine, Virgin Mobile also promised to review its email marketing policies and provide extra staff training in response to the incident. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Regin: The super-spyware the security industry has been silent about
NSA fingered as likely source of complex malware family
Why did it take antivirus giants YEARS to drill into super-scary Regin? Symantec responds...
FYI this isn't just going to target Windows, Linux and OS X fans
Privacy bods offer GOV SPY VICTIMS a FREE SPYWARE SNIFFER
Looks for gov malware that evades most antivirus
Patch NOW! Microsoft slings emergency bug fix at Windows admins
Vulnerability promotes lusers to domain overlords ... oops
HACKERS can DELETE SURVEILLANCE DVRS remotely – report
Hikvision devices wide open to hacking, claim securobods
'Regin': The 'New Stuxnet' spook-grade SOFTWARE WEAPON described
'A degree of technical competence rarely seen'
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.