Feeds

Mountain View promises Google Analytics opt-out

Another privacy tool few will ever use

Choosing a cloud hosting partner with confidence

Google is developing a browser plug-in that will let you opt-out of being tracked by Google Analytics, the traffic monitoring service now used by 71 per cent of the top domains on the interwebs.

In a blog post yesterday, Google Analytics product manager Amy Chang said that engineers are "finalizing" testing on the plug-in and that the company intends to make it globally available "in the coming weeks".

According to a study from the University of California, Berkeley, Google Analytics was used on 71 per cent of roughly 400,000 top domains as of March 2009. This same study showed that Google AdSense was used by over 35 per cent of the top domains and Google DoubleClick by over 26 per cent.

Taken together, Google-controlled web bugs were tracking users on 92 of the net's top 100 sites and about 88 per cent of almost 400,000 others.

Google already offers an opt-out plug-in for its AdSense-backed ad network - which maintains your opt-out even if you clear cookies. Its ad network now uses the same tracking cookie as DoubleClick, but Google says that at least in some cases, it is not sharing data between the two.

The fact that Google is offering an Anayltics opt-out plug-in likely means the company's internal data shows that most netizens probably won't use the thing. If too many installed the plug-in, it would reduce the accuracy of the service. ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.