Feeds

Mountain View promises Google Analytics opt-out

Another privacy tool few will ever use

Remote control for virtualized desktops

Google is developing a browser plug-in that will let you opt-out of being tracked by Google Analytics, the traffic monitoring service now used by 71 per cent of the top domains on the interwebs.

In a blog post yesterday, Google Analytics product manager Amy Chang said that engineers are "finalizing" testing on the plug-in and that the company intends to make it globally available "in the coming weeks".

According to a study from the University of California, Berkeley, Google Analytics was used on 71 per cent of roughly 400,000 top domains as of March 2009. This same study showed that Google AdSense was used by over 35 per cent of the top domains and Google DoubleClick by over 26 per cent.

Taken together, Google-controlled web bugs were tracking users on 92 of the net's top 100 sites and about 88 per cent of almost 400,000 others.

Google already offers an opt-out plug-in for its AdSense-backed ad network - which maintains your opt-out even if you clear cookies. Its ad network now uses the same tracking cookie as DoubleClick, but Google says that at least in some cases, it is not sharing data between the two.

The fact that Google is offering an Anayltics opt-out plug-in likely means the company's internal data shows that most netizens probably won't use the thing. If too many installed the plug-in, it would reduce the accuracy of the service. ®

Intelligent flash storage arrays

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.