Feeds

Mountain View promises Google Analytics opt-out

Another privacy tool few will ever use

Internet Security Threat Report 2014

Google is developing a browser plug-in that will let you opt-out of being tracked by Google Analytics, the traffic monitoring service now used by 71 per cent of the top domains on the interwebs.

In a blog post yesterday, Google Analytics product manager Amy Chang said that engineers are "finalizing" testing on the plug-in and that the company intends to make it globally available "in the coming weeks".

According to a study from the University of California, Berkeley, Google Analytics was used on 71 per cent of roughly 400,000 top domains as of March 2009. This same study showed that Google AdSense was used by over 35 per cent of the top domains and Google DoubleClick by over 26 per cent.

Taken together, Google-controlled web bugs were tracking users on 92 of the net's top 100 sites and about 88 per cent of almost 400,000 others.

Google already offers an opt-out plug-in for its AdSense-backed ad network - which maintains your opt-out even if you clear cookies. Its ad network now uses the same tracking cookie as DoubleClick, but Google says that at least in some cases, it is not sharing data between the two.

The fact that Google is offering an Anayltics opt-out plug-in likely means the company's internal data shows that most netizens probably won't use the thing. If too many installed the plug-in, it would reduce the accuracy of the service. ®

Internet Security Threat Report 2014

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
'People have forgotten just how late the first iPhone arrived ...'
Plus: 'Google's IDEALISM is an injudicious justification for inappropriate biz practices'
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.