Feeds

Windows Phone 7 Series gets Timotei rinse

Microsoft gets crunchy

Secure remote control for conventional and virtual desktops

Microsoft has airbrushed the Windows Phone 7 Series into a Timotei-style web commercial that glosses over the operating system's limitations.

The company has delivered an ad on YouTube featuring the Anthropologie family of Anna, Miles and Luca - plus the babysitter - smiling, taking photos, playing games and casually flipping through endless screens of messages and Facebook pages on phones that all run Windows Phone 7 Series. You can see the ad that played at Microsoft's Mix10 here.

The ad comes complete with strumming guitar, because nothing says earthy and wholesome like a guitar - right?

Unfortunately, the capabilities of Windows Phone 7 Series are about as far removed from reality as the solar-powered 30-something family Microsoft has manufactured to hype the phone.

The local storage capabilities and ability for applications to run in the background as the user juggles multiple actions implied in Microsoft's ad will be missing "in this release".

Meanwhile, it seems, Microsoft has sacrificed Adobe Systems' Flash that powers so much online content on the phone in order to get Windows Phone 7 Series out the door for its first release. Let's hope Anna and her post-nuclear, nine grain–munching family weren't hoping to catch any YouTube videos on their Windows phones.

As for the ad itself, it follows Apple's iPhone and Palm's earlier Pre ads, the latter of which played up the scrolling screen idea using the scary bun-haired woman in an ever so slightly surreal, bright but sunless orchard. The use of large displays floating over the top of the handset, meanwhile, borrows from Verizon's TV "There's a map for that" attack on AT&T in the US.

Let's hope the phone's capabilities catch up to the ads while the ads do more than say Microsoft is offering what everyone else already has in ways that don't copy others. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.