Feeds

Windows Phone 7 Series gets Timotei rinse

Microsoft gets crunchy

Intelligent flash storage arrays

Microsoft has airbrushed the Windows Phone 7 Series into a Timotei-style web commercial that glosses over the operating system's limitations.

The company has delivered an ad on YouTube featuring the Anthropologie family of Anna, Miles and Luca - plus the babysitter - smiling, taking photos, playing games and casually flipping through endless screens of messages and Facebook pages on phones that all run Windows Phone 7 Series. You can see the ad that played at Microsoft's Mix10 here.

The ad comes complete with strumming guitar, because nothing says earthy and wholesome like a guitar - right?

Unfortunately, the capabilities of Windows Phone 7 Series are about as far removed from reality as the solar-powered 30-something family Microsoft has manufactured to hype the phone.

The local storage capabilities and ability for applications to run in the background as the user juggles multiple actions implied in Microsoft's ad will be missing "in this release".

Meanwhile, it seems, Microsoft has sacrificed Adobe Systems' Flash that powers so much online content on the phone in order to get Windows Phone 7 Series out the door for its first release. Let's hope Anna and her post-nuclear, nine grain–munching family weren't hoping to catch any YouTube videos on their Windows phones.

As for the ad itself, it follows Apple's iPhone and Palm's earlier Pre ads, the latter of which played up the scrolling screen idea using the scary bun-haired woman in an ever so slightly surreal, bright but sunless orchard. The use of large displays floating over the top of the handset, meanwhile, borrows from Verizon's TV "There's a map for that" attack on AT&T in the US.

Let's hope the phone's capabilities catch up to the ads while the ads do more than say Microsoft is offering what everyone else already has in ways that don't copy others. ®

Internet Security Threat Report 2014

More from The Register

next story
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Dragon Age Inquisition: Our chief weapons are...
Bioware's fantasy forces in fine fettle
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.