Feeds

'Google TV' plants Chrome on Android set-top

Sony and Intel join plan to rule world with ads

5 things you didn’t know about cloud backup

Google has joined forces with Intel and Sony to build a television set-top box based on its Android mobile operating system and Chrome web browser.

The New York Times reports that this "Google TV" contraption - in development for several months - is designed to make it easier for television watchers to use web applications on their boob tubes, including things like Google's own Picasa photo manager, its YouTube video-sharing site, and, yes, Twitter. According to The Times' sources, Google intends to provide a software development kit for the platform in the next two months, with product arriving as soon as the summer.

According to a report from The Wall Street Journal earlier in the month, Google is testing a set-top box in tandem with satellite TV provider Dish Network that seeks to provide a single interface for searching television programming and video websites such as YouTube. And this could be the same project. The Times report says Google TV is now part of a limited test with Dish.

The Mountain View Chocolate Factory has long offered a Google TV Ads program that lets marketing types use their online AdWords accounts to serve ads onto cable and satellite televisions channels. And the company has been known to say that its internet know-how can save the future of television, showing slow-witted traditional TV businesses how to cope with things likes DVRs and an increasingly fragmented audience. "A lot of the recipes and lessons that work on the web can actually apply to TV," Google head of TV technology Vincent Dureau told a Silicon Valley audience in the sumer of 2007.

"You can actually make more money, because you can increase the relevancy of your ads," he said. "You can cut down on the number of ads - and still reach more people. At the end of the day, you're changing the attitude of the consumer. They've reached a point where they expect the ad to be relevant and they're more likely to watch it."

According to one source speaking with The Times, the Google TV project is, yes, all about the ads. "Google wants to be everywhere the Internet is so they can put ads there," the source says.

The Wall Street Journal's Dish Network report indicated that Google would enter the set-top box market through a television provider. It's unclear whether "Google TV" will end up as a Google-branded device, but the Times report says that although it's been prototyped as a set-top, it may be incorporated into TVs or other devices.

In addition to partnering with Sony and Intel on the project, Google has apparently tapped LogiTech to build a remote with a very small keyboard built in. The device runs Android on an Intel Atom chip, The Times says, and it uses a Chrome browser - which isn't publicly available on Android at the moment. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.