Feeds

'Google TV' plants Chrome on Android set-top

Sony and Intel join plan to rule world with ads

High performance access to file storage

Google has joined forces with Intel and Sony to build a television set-top box based on its Android mobile operating system and Chrome web browser.

The New York Times reports that this "Google TV" contraption - in development for several months - is designed to make it easier for television watchers to use web applications on their boob tubes, including things like Google's own Picasa photo manager, its YouTube video-sharing site, and, yes, Twitter. According to The Times' sources, Google intends to provide a software development kit for the platform in the next two months, with product arriving as soon as the summer.

According to a report from The Wall Street Journal earlier in the month, Google is testing a set-top box in tandem with satellite TV provider Dish Network that seeks to provide a single interface for searching television programming and video websites such as YouTube. And this could be the same project. The Times report says Google TV is now part of a limited test with Dish.

The Mountain View Chocolate Factory has long offered a Google TV Ads program that lets marketing types use their online AdWords accounts to serve ads onto cable and satellite televisions channels. And the company has been known to say that its internet know-how can save the future of television, showing slow-witted traditional TV businesses how to cope with things likes DVRs and an increasingly fragmented audience. "A lot of the recipes and lessons that work on the web can actually apply to TV," Google head of TV technology Vincent Dureau told a Silicon Valley audience in the sumer of 2007.

"You can actually make more money, because you can increase the relevancy of your ads," he said. "You can cut down on the number of ads - and still reach more people. At the end of the day, you're changing the attitude of the consumer. They've reached a point where they expect the ad to be relevant and they're more likely to watch it."

According to one source speaking with The Times, the Google TV project is, yes, all about the ads. "Google wants to be everywhere the Internet is so they can put ads there," the source says.

The Wall Street Journal's Dish Network report indicated that Google would enter the set-top box market through a television provider. It's unclear whether "Google TV" will end up as a Google-branded device, but the Times report says that although it's been prototyped as a set-top, it may be incorporated into TVs or other devices.

In addition to partnering with Sony and Intel on the project, Google has apparently tapped LogiTech to build a remote with a very small keyboard built in. The device runs Android on an Intel Atom chip, The Times says, and it uses a Chrome browser - which isn't publicly available on Android at the moment. ®

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.