Feeds

Apple bins iPhone covers

Have a proper touchscreen in the naughty naked nude

Build a business case: developing custom apps

Apple has stopped selling screen protectors, arguing that the iPhone and iPad should be tough enough without them.

iLounge noticed empty shelves in the Apple shop this morning as Cupertino pulled listings for screen protectors, on the grounds that the availability of scratch-resistant plastic covers undermines confidence in reliability of the unprotected hardware.

Companies making such products have apparently been in talks with Apple for a while, unsurprising given that screen protectors are the number-one iPhone accessory. But Apple has decided that all screen-adhering films will be delisted even if the stated function is glare reduction or mirroring rather than protection - Apple brooks no suggestion that its screens aren't perfect.

xGear Screen Protector

xGear's screen protecton - now you see it, now you don't as Apple clears the shelves

That won't stop manufacturers selling elsewhere of course - Apple doesn't have the stranglehold it exerts on software for its touchscreen products. But the Apple store is a significant source of sales and manufacturers will find other channels harder to get into.

Screen protectors, transparent bits of sticky-backed plastic that sit between the touchscreen and the user, have been around as long as touchscreens, and were an essential feature in the early days when plastic screens scratched with alarming ease. These days capacitive touchscreens can use glass, and products such as Gorilla Glass reduce risk of scratching considerably: which is why many of the films now emphasise their glare-reduction or mirrored surfaces, as well as scratch protection.

But that's no protection from Apple, who don't want any confusion about how perfect its products are and thus won't be selling screen protection in future. ®

Build a business case: developing custom apps

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.