The Register® — Biting the hand that feeds IT

Feeds

Sky to pack pubs with 3D TVs

Broadcaster buys 15,000 LG tellies

Regcast training : Hyper-V 3.0, VM high availability and disaster recovery

Sky has bought 15,000 3D TVs from LG and will install them in pubs... er... "public venues" the length and breadth of the land.

Sky's 3D TV service is due to launch in April following a preview event held in January when nine UK pubs screened the Barclays Premier League match between Arsenal and Manchester United.

Sky_3d_football

Do not take your glasses outside

We went along, and you can read out 'match report' here.

Sky will be showing matches and other sporting events live

Sky wants to turn boozers on to the joys of watching footie matches in 3D. LG is keen on the deal because, quite apart from selling a stack of tellies, it needs every opportunity it can get to promote its sets at a time when the world's consumer electronics companies will be falling over themselves to encourage us to buy their expensive sets. ®

Cloud storage: Lower cost and increase uptime

Anonymous Coward

Declining Pub Industry

Pubs are closing left right and centre and have been doing for at least ten years. Our local was experiencing a slow but steady decline in customers a few years back and the landlord decided that putting in a big telly and showing major sporting events would bring in the punters. Takings went into terminal decline, it wasn't just that he wasn't covering the costs of the Sky stuff, he was taking a lot less money than before. He soldiered on for 18 months before selling up. Somebody bought the pub, did away with the tellies and reopened it as a traditional boozer. No fruit machines, no jukebox and definitely no sky sports. The result? The business is now in rude health. The pub at the other end of the road with the big Sky Sports signs outside is, however, in decline.

Perhaps sooner or later the industry will spot that most people don't go to the pub to watch TV programmes chosen by somebody else. Most pub goers want to socialize and drink. You can't socialize with a big flat screen telly distracting you in dolby. Putting it all in 3D is not going to help.

9
0

Re: I've got a tip

> If you want to watch football in 3D, go to a football ground

Nice idea, but the last time I went to a Premiership match (Spurs v Man City, just less than a year ago) the three tickets cost £600 and were someone else's season tickets - so there was a chance we might not be allowed in. Not being a millionaire I am completely priced out of watching premier league football live - although I still make the odd trip to Prenton Park to watch Tranmere slide towards relegation.

I won't pay sky either - £45 a month is both unaffordable and morally objectionable - so the odd match down the pub is all I get to see outside of match of the day.

7
3

Many of the pubs

I know locally that had Sky TV have had it removed as the Landlord/lady could no longer justify the punitive costs imposed by Sky.

Can't see 3D making any difference to those pubs

MInes a (TV Free) Pint.

2
0

More from The Register

 breaking news
BBC-featured call centre slapped with hefty fine for unwanted calls
PPI pests: Swansea-based firm stung for £225k by ICO
Microsoft to open Windows Stores inside 600 Best Buy locations
Product showcases 'must be seen to be believed'
 breaking news
What did the Lehman Brothers implosion look like to a techie?
Insider tells all about the Gnab Gib at Lehmans
 breaking news
The only Waze is Google: Ad giant tipped to gobble map app 'for $1.3bn'
Pac-Man-satnav-ish upstart in bidding war with Apple, Facebook
 breaking news
1-in-10 e-tomes 'are self-published'... most are 'rubbish' says book ed
Publishing man scoffs at go-it-alone writers, ursines still fouling in forests
 breaking news
Facebook RSS reader said to uncloak June 20
Secret event scooped by Scottish developer?
 breaking news
O2 averts strike action over mass Capita outsourcing deal
Details of new agreement not yet released