Sky to pack pubs with 3D TVs
Broadcaster buys 15,000 LG tellies
Sky has bought 15,000 3D TVs from LG and will install them in pubs... er... "public venues" the length and breadth of the land.
Sky's 3D TV service is due to launch in April following a preview event held in January when nine UK pubs screened the Barclays Premier League match between Arsenal and Manchester United.
Do not take your glasses outside
We went along, and you can read out 'match report' here.
Sky will be showing matches and other sporting events live
Sky wants to turn boozers on to the joys of watching footie matches in 3D. LG is keen on the deal because, quite apart from selling a stack of tellies, it needs every opportunity it can get to promote its sets at a time when the world's consumer electronics companies will be falling over themselves to encourage us to buy their expensive sets. ®
Declining Pub Industry
Pubs are closing left right and centre and have been doing for at least ten years. Our local was experiencing a slow but steady decline in customers a few years back and the landlord decided that putting in a big telly and showing major sporting events would bring in the punters. Takings went into terminal decline, it wasn't just that he wasn't covering the costs of the Sky stuff, he was taking a lot less money than before. He soldiered on for 18 months before selling up. Somebody bought the pub, did away with the tellies and reopened it as a traditional boozer. No fruit machines, no jukebox and definitely no sky sports. The result? The business is now in rude health. The pub at the other end of the road with the big Sky Sports signs outside is, however, in decline.
Perhaps sooner or later the industry will spot that most people don't go to the pub to watch TV programmes chosen by somebody else. Most pub goers want to socialize and drink. You can't socialize with a big flat screen telly distracting you in dolby. Putting it all in 3D is not going to help.
Re: I've got a tip
> If you want to watch football in 3D, go to a football ground
Nice idea, but the last time I went to a Premiership match (Spurs v Man City, just less than a year ago) the three tickets cost £600 and were someone else's season tickets - so there was a chance we might not be allowed in. Not being a millionaire I am completely priced out of watching premier league football live - although I still make the odd trip to Prenton Park to watch Tranmere slide towards relegation.
I won't pay sky either - £45 a month is both unaffordable and morally objectionable - so the odd match down the pub is all I get to see outside of match of the day.
Many of the pubs
I know locally that had Sky TV have had it removed as the Landlord/lady could no longer justify the punitive costs imposed by Sky.
Can't see 3D making any difference to those pubs
MInes a (TV Free) Pint.