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Sky to pack pubs with 3D TVs

Broadcaster buys 15,000 LG tellies

The smart choice: opportunity from uncertainty

Sky has bought 15,000 3D TVs from LG and will install them in pubs... er... "public venues" the length and breadth of the land.

Sky's 3D TV service is due to launch in April following a preview event held in January when nine UK pubs screened the Barclays Premier League match between Arsenal and Manchester United.

Sky_3d_football

Do not take your glasses outside

We went along, and you can read out 'match report' here.

Sky will be showing matches and other sporting events live

Sky wants to turn boozers on to the joys of watching footie matches in 3D. LG is keen on the deal because, quite apart from selling a stack of tellies, it needs every opportunity it can get to promote its sets at a time when the world's consumer electronics companies will be falling over themselves to encourage us to buy their expensive sets. ®

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