Feeds

Twitter seeks to embed self in everything

Web2.0rhea 'anywhere'

Combat fraud and increase customer satisfaction

Twitter has unveiled a new set of tools for embedding its Web2.0rhea service in third-party websites.

Dubbed "@anywhere," these JavaScript-based frameworks were announced yesterday with a company blog post and an apparently soporific keynote from CEO Evan Williams that sent half his audience for the exit doors within an half an hour.

The new framework, says the blog post, is not to be confused with the existing Twitter APIs. With @anywhere, developers can add Twitter links and data to their sites using "a few lines of JavaScript."

"Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page," the post reads. "With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting."

Go ahead, imagine.

While boring his audience at the South by Southwest conference in Austin, Texas, Evan Williams said that the frameworks would also let users link their Twitter accounts with third-party sites a la Facebook Connect.

Launch partners include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. But the tools have not yet launched. It's unclear whether sites will have to actually pay money for the use of certain @anywhere tools. Currently, sites like Google, Microsoft's Bing, and Yahoo! are paying untold amounts for direct access to the so-called Twitter "firehose," the company's massive stream of Web2.0rhea.

Sites can access the stream with the Twitter APIs, but this sort of access isn't quite as snappy. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.