Feeds

Twitter seeks to embed self in everything

Web2.0rhea 'anywhere'

Secure remote control for conventional and virtual desktops

Twitter has unveiled a new set of tools for embedding its Web2.0rhea service in third-party websites.

Dubbed "@anywhere," these JavaScript-based frameworks were announced yesterday with a company blog post and an apparently soporific keynote from CEO Evan Williams that sent half his audience for the exit doors within an half an hour.

The new framework, says the blog post, is not to be confused with the existing Twitter APIs. With @anywhere, developers can add Twitter links and data to their sites using "a few lines of JavaScript."

"Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page," the post reads. "With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting."

Go ahead, imagine.

While boring his audience at the South by Southwest conference in Austin, Texas, Evan Williams said that the frameworks would also let users link their Twitter accounts with third-party sites a la Facebook Connect.

Launch partners include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. But the tools have not yet launched. It's unclear whether sites will have to actually pay money for the use of certain @anywhere tools. Currently, sites like Google, Microsoft's Bing, and Yahoo! are paying untold amounts for direct access to the so-called Twitter "firehose," the company's massive stream of Web2.0rhea.

Sites can access the stream with the Twitter APIs, but this sort of access isn't quite as snappy. ®

The essential guide to IT transformation

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
China: You, Microsoft. Office-Windows 'compatibility'. You have 20 days to explain
Told to cough up more details as antitrust probe goes deeper
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.