Feeds

Battle lines drawn in Apple-Google warfare

Top talent choosing sides - or bailing

Intelligent flash storage arrays

Updated The battle between Apple and Google is heating up, with execs taking potshots at each other and Silicon Valley insiders choosing sides - some by getting new business cards.

"It's World War III. Amazing animosity is motivating two of the most powerful people in the industry," a "well-connected" investor told The New York Times, referring to Apple's Steve Jobs and Google's Eric Schmidt. "This is emotional. This is the biggest ego battle in history. It's incendiary."

As we reported earlier today, Tim Bray - the co-creator of XML - has left Oracle to join Google, announcing the move in a blog post in which he detailed his "hate" towards Apple.

Now comes word from Tech Crunch that star product manager R.J. Pittman has jumped from Google to Apple. In an email announcing the move, Pittman is reported to have written: "They've created a pretty neat role for me, which I will be able to talk about soon after I’ve started working there."

So much for the rumored no-poaching pact that Apple and Google were said to have had when Eric Schmidt sat on Apple's board of directors.

No such unwritten gentleman's agreement now exists between the two companies. In fact, the word "gentle" is thoroughly out the window, what with Steve Jobs reportedly calling Google's "Don't be evil" mantra "bullshit" or "a load of crap" at a recent employees' meeting in Cupertino.

Google's Schmidt didn't take the bait, instead issuing a statement that said “I continue to believe, as many do, that Steve Jobs is the best C.E.O. in the world today, and I admire Apple and Steve enormously." But, of course, that sentiment was intended for public consumption - who knows what fulminations are being spouted in Mountain View's corner offices?

Microsoft, for its part, is being unusually cordial to its one-time bête noire. First, Steve Ballmer praised Apple's App Store, and now The Seattle Times reports that Microsoft's general counsel Brad Smith recently gave "a nod of support" for Apple's patent-infringement lawsuit against Android-phone maker HTC.

And then there are the persistent rumors that Apple is in talks with Microsoft to dump Google from its privilged spot as the iPhone's - and the iPad's? - default search engine and instead promote Redmond's Bing into that role.

But not all members of Apple's brain trust are girding their loins for the growing hostilities. CNET News reports that Dan Dobberpuhl, the founder and main brain behind PA Semi, the chip design firm that Apple acquired in 2008, has left Cupertino, possibly as early as mid-last-year.

Dobberpuhl wouldn't have been the first PA Semi smarty to depart from One Infinite Loop. The New York Times reports that "at least half a dozen" former PA Semi engineers have moved from Apple to Agnilux, a start-up co-founded by erstwhile PA Semi system architect Mark Hayter.

In the increasingly bitter Apple-Google clash of the titans, some players are choosing sides, and some are simply getting out of the way. ®

Update

According to CNBC's Silicon Valley bureau chief Jim Goldman, there's a simple reason for the animosity between Apple and Google: "I'm...told through many sources," Goldman says in a CNBC video on Monday, "...that Steve Jobs simply hates Eric Schmidt." And no, we didn't ask Apple for confirmation.

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.