Feeds

Battle lines drawn in Apple-Google warfare

Top talent choosing sides - or bailing

Designing a Defense for Mobile Applications

Updated The battle between Apple and Google is heating up, with execs taking potshots at each other and Silicon Valley insiders choosing sides - some by getting new business cards.

"It's World War III. Amazing animosity is motivating two of the most powerful people in the industry," a "well-connected" investor told The New York Times, referring to Apple's Steve Jobs and Google's Eric Schmidt. "This is emotional. This is the biggest ego battle in history. It's incendiary."

As we reported earlier today, Tim Bray - the co-creator of XML - has left Oracle to join Google, announcing the move in a blog post in which he detailed his "hate" towards Apple.

Now comes word from Tech Crunch that star product manager R.J. Pittman has jumped from Google to Apple. In an email announcing the move, Pittman is reported to have written: "They've created a pretty neat role for me, which I will be able to talk about soon after I’ve started working there."

So much for the rumored no-poaching pact that Apple and Google were said to have had when Eric Schmidt sat on Apple's board of directors.

No such unwritten gentleman's agreement now exists between the two companies. In fact, the word "gentle" is thoroughly out the window, what with Steve Jobs reportedly calling Google's "Don't be evil" mantra "bullshit" or "a load of crap" at a recent employees' meeting in Cupertino.

Google's Schmidt didn't take the bait, instead issuing a statement that said “I continue to believe, as many do, that Steve Jobs is the best C.E.O. in the world today, and I admire Apple and Steve enormously." But, of course, that sentiment was intended for public consumption - who knows what fulminations are being spouted in Mountain View's corner offices?

Microsoft, for its part, is being unusually cordial to its one-time bête noire. First, Steve Ballmer praised Apple's App Store, and now The Seattle Times reports that Microsoft's general counsel Brad Smith recently gave "a nod of support" for Apple's patent-infringement lawsuit against Android-phone maker HTC.

And then there are the persistent rumors that Apple is in talks with Microsoft to dump Google from its privilged spot as the iPhone's - and the iPad's? - default search engine and instead promote Redmond's Bing into that role.

But not all members of Apple's brain trust are girding their loins for the growing hostilities. CNET News reports that Dan Dobberpuhl, the founder and main brain behind PA Semi, the chip design firm that Apple acquired in 2008, has left Cupertino, possibly as early as mid-last-year.

Dobberpuhl wouldn't have been the first PA Semi smarty to depart from One Infinite Loop. The New York Times reports that "at least half a dozen" former PA Semi engineers have moved from Apple to Agnilux, a start-up co-founded by erstwhile PA Semi system architect Mark Hayter.

In the increasingly bitter Apple-Google clash of the titans, some players are choosing sides, and some are simply getting out of the way. ®

Update

According to CNBC's Silicon Valley bureau chief Jim Goldman, there's a simple reason for the animosity between Apple and Google: "I'm...told through many sources," Goldman says in a CNBC video on Monday, "...that Steve Jobs simply hates Eric Schmidt." And no, we didn't ask Apple for confirmation.

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.