Feeds

Feds likely to oppose Google mobile ad deal, says report

Sworn declarations on AdMob

Providing a secure and efficient Helpdesk

The US Federal Trade Commission is likely to oppose Google's acquisition of mobile ad outfit AdMob after requesting sworn declarations from Google competitors and advertisers, according to a report citing people with knowledge of the matter.

Bloomberg reports that at least two companies have been asked to sign statements that include information they gave to the FTC regarding the proposed $750m deal. The FTC is investigating whether the deal would hamper competition in the fledgling mobile ad market.

In November, Google announced that it had agreed to acquire AdMob for $750m in stock, a figure that would make it Google's third largest acquisition to date. AdMob runs an ad exchange that handles application banner ads for the iPhone and other mobile handsets, whereas Google's chief mobile business involves search ads.

IDC estimates that the AdMob deal would give Google a 30 to 40 per cent share of mobile ad market.

In December, Google told the world that the FTC had deepened its investigation of the deal, though Mountain View downplayed the development and said it was still confident the acquisition would be approved. "As we said when we announced the deal, we don't see any regulatory issues with this deal, because the rapidly growing mobile advertising space is highly competitive with more than a dozen mobile ad networks," the company said.

"That said, we know that closer scrutiny has been one consequence of Google's success." In statement tossed at Bloomberg today, the company reiterated that it believes the FTC will ultimately give its approval.

The deal is somewhat analogous to Google's $3.1bn acquisition of desktop banner ad giant Doubleclick. The FTC also reviewed DoubleClick deal, before giving it the stamp of approval in late 2007, but the commission is now part of a new presidential administration. If the FTC is collecting sworn declarations, it's doesn't necessarily mean it's planning to challenge or change the deal, but it may indicate the commission sees this as a possibility. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.