Feeds

Google flips switch on mobile YouTube banner ads

Phone vid traffic up '160%'

The Essential Guide to IT Transformation

Google is now serving ads on the mobile incarnation of YouTube.

Today, the Mountain View web giant announced that it has officially launched ads on the home, search, and browse pages of its mobile YouTube site (m.youtube.com) in the US and Japan.

After running ad tests on the site that date back to at least the summer of 2008, Google has settled on banner ads for the platform. These will be sold on a full-day basis, as they are on the desktop YouTube homepage.

The company says that traffic on the mobile YouTube grew 160 per cent in 2009, with "millions" of users streaming "tens of millions" of videos every day. The company claims that the site provides "one of the largest audiences for a mobile ad campaign anywhere on the mobile web."

In recent months, Google has steadily expanded ad offerings across YouTube's original desktop incarnation, adding everything from video overlay ads to search ads. As Google works to expand advertising on the site, YouTube is still very much in the red, but it's unclear how much Google is actually losing - or how much YouTube is saving the company when you consider that its traffic gives the company some serious bulk-bandwidth purchasing power. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.