Feeds

Google flips switch on mobile YouTube banner ads

Phone vid traffic up '160%'

Secure remote control for conventional and virtual desktops

Google is now serving ads on the mobile incarnation of YouTube.

Today, the Mountain View web giant announced that it has officially launched ads on the home, search, and browse pages of its mobile YouTube site (m.youtube.com) in the US and Japan.

After running ad tests on the site that date back to at least the summer of 2008, Google has settled on banner ads for the platform. These will be sold on a full-day basis, as they are on the desktop YouTube homepage.

The company says that traffic on the mobile YouTube grew 160 per cent in 2009, with "millions" of users streaming "tens of millions" of videos every day. The company claims that the site provides "one of the largest audiences for a mobile ad campaign anywhere on the mobile web."

In recent months, Google has steadily expanded ad offerings across YouTube's original desktop incarnation, adding everything from video overlay ads to search ads. As Google works to expand advertising on the site, YouTube is still very much in the red, but it's unclear how much Google is actually losing - or how much YouTube is saving the company when you consider that its traffic gives the company some serious bulk-bandwidth purchasing power. ®

Remote control for virtualized desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?